1. Shelly Wilson delivers a five-minute lightning talk at the Content Strategy Forum in London, 5 September 2011. 2011.csforum.eu

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  2. First impressions count. A good first time experience for a new user establishes a foundation for future engagement, while a bad one can mean product abandonment.

    This window of opportunity is especially critical on web, mobile and internet-connected devices, given the short amount of time users spend per session. But because the first time user experience is often thought of as a small part of a product’s offering, many teams don’t prioritize building the right experience.

    What kind of first impression is your product giving?

    This talk is for anyone who designs sites or apps and wants to create an experience that better engages and informs new users. You’ll get an overview of best practices as they relate to learning and engagement, including patterns and anti-patterns with examples distilled from a collection of first time user experiences. You’ll also get suggestions for next steps you can take, regardless of whether you’re starting on a fresh new product or revising an existing one.

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Digital design

James McKay

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