1. Glassworks Amsterdam is very proud to have collaborated with the G-Star in-house creative team to realize the Art of RAW campaign film. Till now the global campaigns of the brand were based on iconic print advertisements, shot by one of the biggest names in photography Anton Corbijn, featuring talents like Liv Tyler, Magnus Carlsen and Gemma Arterton.

    We were therefore extremely excited when G-Star approached Glassworks to realize their first ever campaign commercial which will run online and in cinemas across the globe. Since the brand took a break from conventional advertising in their market, this was a great opportunity for the two brand’s expertise to meet: denim and high-end digital animation and visual effects.

    The result was a dramatic, fully CGI, macro-level journey through the denim-making process. G-Star's creative team created the concept for the video and collaborated with our in-house CGI director Rudiger Kaltenhauser, who created the magical and moody world for the film, provided that it remained faithful to the core processes involved in creating their world-famous RAW denim. We were completely sold when we knew the challenge was to create a film with a photo-real running skeleton dog and that it would have the soundtrack by US super-producer Skrillex.

    Rudiger storyboarded the action treatments, designed the style frames, edited the cut, and then led our team of lighting/texturing TD's and animators in bringing everything to life. There were many challenges, not least of all creating CGI denim that reflects the fabric the brand is so passionate about. The team also took on the challenge to create a texturing/lighting setup that allowed the beauty of each step of the denim making process to be clearly understood but also live up to the expectations of the G-Star denim specialists.

    Cut from the 60" film, a 15" teaser was screened to launch their show at the Bread & Butter fair in Berlin last month, and whilst the full-length film will be playing on their website, you can see the 30" in cinemas and throughout their stores globally. The CGI skeleton dog is the leading visual throughout the Art of RAW print campaign and you might even be able to race him yourself in the Hong Kong subway!

    Production Company
    Glassworks Amsterdam

    Director
    Rudiger Kaltenhauser

    3d Artist
    Markus Lauterbach
    Tim Borgmann
    Markus Geerts
    Nick Smalley
    Tim Bolland
    Dan Hope
    Chris Wood

    Flame artists
    Kyle Obley
    Lise Prudh'omme

    Flame Assist
    Bob Roijen

    Grading
    Scott Harris

    Executive Producer
    Jane Bakx

    Client
    G-Star RAW

    Concept
    G-Star RAW creative team

    Music
    Skrillex

    # vimeo.com/59736707 Uploaded 184K Plays 146 Comments
  2. " In Cardia (Étude Op 2), layers of digital representation coalesce with analog abstraction, forming the interior and exterior of a myogenic muscular organ. Cardia starts off with a tremor of movement without resolution, beginning a myopic journey through a cavernous and alien space. As disorienting and mesmerizing as it is wholly enveloping, the viewers gaze recedes slowly, at which point the form is revealed in its entirety. The transgression from interior to exterior coincides with a backdrop of crystalline shards -- a magnification of the form imploding, itself transforming into a cloud of iridescent particles and then fading to black."

    Music: "Outside" by Sepalcure
    Label: Hotflush

    Limited edition available on Sedition seditionart.com/sougwen_chung/cardia

    # vimeo.com/49827958 Uploaded 34.9K Plays 10 Comments
  3. Filmmaker : Sébastien Desmedt
    Music : Chromatics "Let's Make This a Moment to Remember"
    facebook.com/CHROMATICSBAND
    Follow facebook page : facebook.com/desmedtsebastien

    # vimeo.com/60507919 Uploaded 165K Plays 177 Comments
  4. oscillating continuum
    RYOICHI KUROKAWA

    Audiovisual installation
    2013
    2 square displays | 2ch sound
    Duration: 08'00" Loop


    Concept, direction, composition, programming, design: Ryoichi Kurokawa
    Producer: Nicolas Wierinck

    Co-produced by Stereolux and Maison des Art de Créteil
    Supported by Fondation Boghossian and Espace Culturel Louis Vuitton
    Produced by Cimatics


    © 2013 RYOICHI KUROKAWA. All Rights Reserved.

    # vimeo.com/61348050 Uploaded
  5. At night the hidden folks come out of the rocks and dance with the glacial river. But tracks in the snow lead to some unforeseen events.

    A film inspired by a walk I took in 2006 in the Icelandic highlands, Kárahnjúkar. Today the vast amount of land has turned into a giant reservoir.

    Story, animation and design: Una Lorenzen

    Sound design: Kari Rae Seekins

    Music: Nico Muhly, of the album Mothertounge

    # vimeo.com/15990907 Uploaded 565 Plays 0 Comments

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