Ronin spends over 9 days filming Osamu Koyama, the artist behind jewelry brand Complete Technique, as he sketches, molds, and builds his masterful gold-plated design upon a blank Nike Zoom Force 1. Osa's take on the snowboarding boot was commissioned by the brand for their Shoeshine Project 2012.
Both the documentary film, as well as Osa's piece, have been dubbed 'American Eagle.'
The third film in Danner's "Crafting Higher Standards" campaign. See it live at danner.com.
_videography: Tadd Myers @ taddmyers.com
_sweetening: Digital One @ digone.com
_production, direction & edit: Alex Hamlin @ transparentstudios.com
Shot on a 5d MkII on location in Danner's Portland, Oregon factory. Craftsmen recorded at Digital One in Portland, Oregon. Edited in Final Cut by Transparent Studios.
Thanks to Tadd and Shane for great work on the photography; Haven and Bryan at Danner for greenlighting the concept; and to Wayne and Alfredo in the Danner factory for talking about their craft with us. The boots fit as beautifully as the look.
"There is an old saying in China that the ink stick is not colorless. To Chinese eyes, black is a rich color—the synthesis of all colors. And white is the synthesis of all light." - Zeng Laide, master ink brush painter.
'Ink' explores the craft of traditional Chinese ink painting, and the ancient philosophy behind it.
The Chaos Crew tattoo studio is well known in Munich and far beyond its city limits. We developed a poster that impressively shows the bavarian tattoo artists’ skills: just as tattoo motives tell countless stories, we interwove the most important events of 2011 into one huge tattoo. History was tattooed onto calfskin to promote the art of tattooing in its most authentic form – on real skin.
Chaos Crew Tattoo Studio – we get history under your skin.
Client: Chaos Crew Tattoo Studio
Agency: serviceplan campaign 3
Chief Creative Officer: Alex Schill
Executive Creative Officer: Christoph Everke
Creative Director: Alexander Nagel & Cosimo Möller
Art Director: Mathias Nösel & Steffen Baumgartl
Graphic Design: Kathrin Joba, Film: Mathias Nösel
Illustration: Christian Mittelmaier & Levent Aydin
Copywriter: Moritz Dornig
Account: Michaela Krietsch
Tattoo Artists: Alex Neumie & Maike