Midway through a project, a client of ours recently said "One thing I'm learning is that it's ok to give up on the desktop experience once it stops making sense". This wasn't an isolated incident. In fact, i'm beginning to think desktop web sites stopped making sense quite a while ago. We've just had nothing viable to replace them with. Mobile apps have given us a glimpse, but I think they're merely a glimpse into something bigger.
Mobile isn't merely a new stage in the evolution of the web, it's not even merely a new context, it's the very early stages of an entirely new system. A system that has already started to shape our environment, affect the way we live, how we choose to connect with others, and how we're able to spend our time. A system that is also slowly unravelling our assumptions and causing us to question the very reason we build web sites, why people visit them, and where the true value of the web actually lies.
Presented by Stephanie Rieger at the Breaking Development Conference held in April 2012 in Orlando, FL.
Stephanie is a designer and closet anthropologist with a passion for the many ways people interact with technology. With a diverse background, Stephanie's expertise lies in marrying design, technology and business goals to craft simple, elegant experiences. A compulsive tester and researcher, Stephanie is always keen to discover and share insights on the intricacies of cross-platform mobile design and mobility trends from around the world.
No one who advocates for the mobile web wants to admit it, but it is true. Native is easier.
It's easier to sell to stakeholders. Easier to monetize. And most importantly, easier to implement.
Argue about programming languages, memory management and reach all you want. There is one undeniable disadvantage that the mobile web faces that native apps don't--over a decade of legacy code, cruft and entrenched organizational politics.
But the web is essential. Even companies whose businesses are centered on native apps need web pages to sell those apps. We can demonstrate time and again that a web-based approach is a smart investment.
So how do we sell mobile web projects? How do we work with the systems we currently have to build compelling mobile web experiences?
And most importantly, how should we be changing our web infrastructure, tools and workflow for the coming zombie apocalypse of devices.
Presented by Jason Grigsby at Breaking Development 2011: Dallas.
For years, we've been telling designers: the web is not print. You can't have pixel-perfect layouts. You can't determine how your site will look in every browser, on every platform, on every device. We taught designers to cede control, think in systems, embrace web standards. So why are we still letting content authors plan for where their content will "live" on a web page? Why do we give in when they demand a WYSIWYG text editor that works "just like Microsoft Word"? Worst of all, why do we waste time and money creating and recreating content instead of planning for content reuse? What worked for the desktop web simply won't work for mobile. As our design and development processes evolve, our content workflow has to keep up. Karen will talk about how we have to adapt to creating more flexible content.
Presented by Karen McGrane at the Breaking Development Conference held in April 2012 in Orlando, FL.
If the internet is more awesome than it was in 1995, Karen would like to claim a very tiny piece of the credit. For more than 15 years Karen has helped create more usable digital products through the power of user experience design and content strategy. Today, as Managing Partner at Bond Art + Science, she develops web strategies and interaction designs for publishers, financial services firms, and healthcare companies.
Prior to starting Bond, Karen built the user-centered design practice at Razorfish in her role as VP and National Lead for User Experience. Karen is also on the faculty of the MFA in Interaction Design program at SVA in New York, where she teaches Design Management, which aims to teach students how to run successful projects, teams, and businesses.