Architect Neri Oxman is the founder of MATERIALECOLOGY, an interdisciplinary design initiative expanding the boundaries of computational form-generation and material engineering. Named one of Fast Company's "100 Most Creative People in Business," Oxman investigates the material and performance of nature in an effort to define form itself.
The new visual identity of the MIT Media Lab is inspired by the community it comprises: Highly creative people from all kinds of backgrounds come together, inspire each other and collaboratively develop a vision of the future.
This unique offering of the MIT Media Lab is reflected in the logo design. Each of the three shapes stands for one individual's contribution, the resulting shape represents the outcome of this process: A constant redefinition of what media and technology means today.
The logo is based on a visual system, an algorithm that produces a unique logo for each person, for faculty, staff and students. Each person can claim and own an individual shape and can use it on their business card a personal website. The design encompasses all collateral, business cards, letterhead, website, animations, signage etc. A custom web interface was developed to allow each person at the Media Lab to choose and claim an own individual logo for his/her business card, as well as a custom animation software which allows to create custom animations for any video content the lab produces.
Creative Direction & Design: Richard The, E Roon Kang
Programming & Design: Willy Sengewald
Programming tool: Processing.org
Music: Mount Kimbie (myspace.com/mountkimbie)
Footage: Paula Aguilera (MIT Media Lab)
Photos: Andy Ryan, Richard The
MINE MINE takes an intimate look at the life on a 2 year old boy and his experience of becoming a big brother. Storm is an only child, but soon he will have to share everything he holds dear with someone else. It goes through the ups and downs of having your world turned around, from not understanding why mom has a "ball" inside her belly, to meeting the small person that was actually inside.
Written, Directed, Filmed and Produced by Kaspar Astrup Schröder
Edited by Kaspar Astrup Schröder and Signe Rebekka Kaufmann
Music composed by Michael Andrews
Sound Design by Rasmus Winther Jensen and Martin Dirkov
Produced with support from The Danish Filminstitute w/ Dorte Høeg Brask