SXSW Gaming is an integral part of the SXSW experience. This diverse and widely popular array of events combines well-loved elements of popular geek culture with the cross-console video game world. Unlike most similar conferences, SXSW Gaming is positioned at the nexus of the converging film, interactive, music, and education industries, creating an unparalleled synergy in both programmed content and business development. This dynamic confluence of activities and markets creates a unique and exciting atmosphere that is unmatched in the realm of gaming events. And it all happens in Austin, Texas, a true hotbed for the expanding gaming industry. With panels, a free expo, rocking parties and exceptional demos, no event bridges the gap between industry insiders and the general public quite like SXSW Gaming.