Hi Bill - You did ask most of those questions and Rosemary answered them in her own words. It's not exactly as concise as how you laid it out below, but I pulled everything available related to those messaging points. I made a second edit of the "Choice" video, incorporating some of the "Vision" clips, plus some new ones. Here's how it plays out story wise:
00: 05:12 - Establishes speed of home set & finishes already installed (kitchen) 00:26:04 - Type of home and beauty of design 00:48:12 - Factory controlled environment is better, can install foundation while home is being built 01:10:14- Blu handles permitting + making decisions on finishes ahead of time 01:30:08 - Less risk developing with Blu 01:40:01 - Fixed cost of home 01:54:07 - Choices + don't have to hire architect, engineers, etc. "all one package" 02:06:20 - Appraised value higher than anticipated 02:25:10 - Appraiser likes steel frame and quality finishes 02:52:15 - Speed of being able to market and sell home 03:08:09 - Plan on building more Blu Homes
On Aug 10, 2012, at 7:22 PM, Bill Haney wrote:
I think this is a very good start. Let's start using it.
The next version, which we should start working on, would hit the business beats for this film slightly harder.
For developers these including the ways working with Blu reduces risk, increases sales and marketing tools and provides for scale up foes.
Here's what I mean.
Blu can help with front end marketing -- targeting zip codes or personal preferences and leveraging its existing lead base and brand in ways that help small developers. We can drive customers to developers sites, including making collateral materials for them and introducing them to banks.
By using Blu' s design team , developers can receive lot planning support, and site layouts are far more efficient. Green buildings like Blu's often get accelerated permit support.
Blu then manages all vendors, construction crews and permits.
Blu builds quickly and can scale to meet demand. Construction loan risks are minimized in ways banks like.
Blu's quality and speed on site is then a big benefit to sell through, even as its fixed prices reduce developers risk.
Keston -- how much of what I want here is available in the interviews I did? I thought I asked most of this.
On Aug 10, 2012, at 12:27 AM, Kesten Migdal wrote: