This new 2013 transcode of Phil Morton's masterful 1976 project General Motors is released in 2 parts to maintain the best quality possible. This transcode was made made by Peter Kusek for the Phil Morton Memorial Research Archive, an open project founded by jonCates in 2007.
Phil Morton's 1976 project General Motors is understood to be a seminal work of Video Art, being included in the Video Data Bank's classic collection of historic Video Art, Surveying the First Decade. An excerpt of General Motors appears in the section Performance of Video-Imaging Tools of the Surveying the First Decade collection: vdb.org/titles/surveying-first-decade-volume-2
General Motors is one of the best known artworks by Phil Morton, having screened internationally in various Media Art festivals and exhibitions. Phil Morton processes video footage throughout General Motors using the Sandin Analogue Image Processor, an open-sourced modular patch-programable system for computing audio/video that Morton and Sandin worked together on to document and distribute the plans to build copies of. Sandin himself refers to Morton as a virtuoso of the Image Processor. jonCates, founder of the Phil Morton Memorial Research Archive (an archive of over 500 videotapes from Phil Morton's "personal data bank"), calls General Motors a "a cyberpsychedelic remixological roadtrip across the American imagination".
Memorex is the advertising industry's collective wet dream. The sequel to Smash TV's critically acclaimed "Skinemax", Memorex is a 50 minute VJ odyssey, a tribute to an entire generation who grew up with only a TV and a VCR for a babysitter.
Sourced from over forty hours of 80s commercials pulled from warped VHS tapes, Memorex is a deep exploration of nostalgia and the cultural values of an era of excess. It's a re-contextualization of ads - cultural detritus, the lowest of the low - into something altogether more profound, humorous, and at times, even beautiful.
Digging up long forgotten memories for a generation who spent their formative years glued to the boob tube, Memorex is a veritable nostalgia nuke for children of the 80s. Endless beach parties, Saturday morning cartoons, claymation everything, sleek cars, sexy babes, toys you forgot existed, station idents, primitive computer animation, all your favorite sugary cereal mascots, and so much more. An ode to the hyper consumerism and sleek veneer of a simpler time.
The audio provides a perfect accompaniment to the warped and weirdly nostalgic footage, like finding your favorite cassette from childhood after it’s been baking in the sun for 25 years. An authentic audio/visual package, Memorex was designed to look and feel like the real deal. The ultimate VHS tape.
Is it a lost cultural relic, melted to the dash of an '83 Nissan Sentra?
Is it a sinister government experiment, designed to brainwash children into becoming consumer slaves?
Is it the pinnacle of blipverts, sent back in time from 20 minutes into the future?
Is it the holy grail of unlabeled VHS tapes, tucked away in the back room of an abandoned Blockbuster?
Is it live, or is it Memorex?
We didn't create your childhood, we just organized it for you. How to brainwash an entire generation.
OBEY. CONSUME. THIS IS YOUR GOD.
This video is protected under fair use copyright law. It is presented for the purposes of entertainment, education, and criticism/commentary only. No infringement is intended.
VHS Head - Ident
Boxcutter - TV Troubles
Cuticle - Towel
Leyland Kirby - Neon Lit Atoms
Peaking Lights - Synthy
Hype Williams - Mitsubishi
Boards Of Canada - On A Rolling Sea
LA Vampires Featuring Matrix Metals - So Unreal
Rene Hell - Bordes Of Heaven
Laurie Anderson - O Superman (Smash TV Rewind)
VHS Head - Seen Enough
Outer Limits Recordings - Julie
Boards Of Canada - Dave (I'm A Real Traditionalist)
Ford & Lopatin - Rock Center Paranoia
Hype Williams - Businessline
LA Vampires Goes Ital - Tons Of Love
Boards Of Canada - Iraq Says / Nine-Rubber Wisdom
Niggas With Guitars - Milky White
Loverboy - When It's Over (Brian E Remix / Smash TV Rewind)
Thompson Twins - If You Were Here (Smash TV Rewind)