Crystal has created a three minute animated sequence for the song’s promotional video to match its heart-pounding rhythms. Played in the Velodrome before every session the video shows the Velodrome as never before, literally pulsating with excitement.
“We’ve created sweeping contours and sleek surfaces as the backdrop for an intense, futuristic cycling ‘duel’ as two animated riders power round the track,” said Darren Groucutt, creative director at Crystal. “It truly brings the Velodrome to life.”
James O’Brien, LOCOG Head of Sports Presentation, said: ‘Inspiring people to engage with sport has always been central to our vision and we want to ensure the way we present sport adds to the experience of the spectators in the venues and builds the atmosphere. This will be a special summer and we are grateful to everyone who has given their time and expertise over the past years.’
Ever wondered more about the people that come in to clean the office when you're going home? Invisible Women tells the plight of Latin American migrant women in the UK. These are the women who clean the homes of the affluent, and the offices of our big city firms. They arrive early in the morning or late at night, but go unnoticed, "invisible" to those they serve.
Produced by Literally Films for LAWRS. For more information on LAWRS visit lawrs.org.uk
Music by Hannes Smith '1723 (Paul Valentin Remix)'
written and produced 2012 by Hannes Smith
additional cello by Veronique Jacques
remixed by Paul Valentin hannessmith.com