1. America was entering a turbulent time, a leading candidate for the Presidential election was delivering alienating rhetoric and it was working. While some found the arguments disruptive, others began to respond to them, and the streets of America were once again filled with
    vocalizations of hate.

    WALO and Jarritos, both immigrant founded companies with multi-ethnic rosters, made a risky play by taking a stand and deciding to sell UNITY instead of products. Thus, “The Journey” campaign was born.

    The objective of the campaign was powerful and clear: to combat a divisive message with a message of unity. WALO beautifully crafted a campaign that would be focused on online media, with a microsite, social posts and videos to ease the spread of the message. The stories written in
    “The Journey”, shared by many immigrants of diverse ethnic backgrounds, are all intertwined by the reminder that the US is great because of all the immigrants who have built it, molded it, and pushed it forward.

    Since it’s launch on October 18th via Jarritos’ social platforms, total views have skyrocketed to 18.5 million and counting with total impressions climbing over 183 million+. The campaign was so well received that key influencers and media outlets have shared it.

    Immigrants and minorities, adopted the message and made the brand not only a part of their family, but a part of their culture too, they were no longer just consumers after realizing that Jarritos—like them, had dreams and fought long and hard to obtain them.

    # vimeo.com/208194853 Uploaded 55 Plays 0 Comments
  2. Scarlett Johansson as Motoko Kusanagi. Emma Stone as Alison Ng. Jim Sturgess as Jeff Ma. White-washing Asian roles in film abounds.

    In a leaked email exchange with studio heads, Aaron Sorkin (Oscar-winning writer of The Social Network, Steve Jobs, and The Newsroom) complained about the so-called difficulty of adapting a movie with an Asian protagonist because "there aren't any Asian movie stars."

    #StarringJohnCho is a social movement that uses Photoshopped posters of notable films to literally show you what it would look like if today's Hollywood blockbusters cast an Asian- American actor—specifically, John Cho—as their leading man. Launched in May 2016, the project went on to captivate a global audience and generate widespread reactions from the general public, industry professionals, and media publications alike.

    Today, only 1% of lead roles go to Asians. But if studies show that films with diverse casts result in higher box office numbers and higher returns on investments for film companies, why doesn't Hollywood cast lead actors to reflect this fact?

    But a future is coming when an Asian-American actor is the next tent pole star. #StarringJohnCho creates a reality that brings that vision of tomorrow's Hollywood to today.

    Support #StarringJohnCho by sharing the hashtag and help ignite this necessary conversation.

    # vimeo.com/208162302 Uploaded 5 Plays 0 Comments
  3. With over 65% of US Hispanics being of Mexican decent, and 35 million claiming fútbol as their #1 passion point, connecting in a deeper manner with this target was imperative for Nissan. So, we aligned the brand with their most beloved fútbol team: the Mexican National Team (MNT).

    The partnership employed a 360 approach, which included broadcast, digital, social, on-site activations, direct, and national PR components.

    We created TricolorDeCorazon, a larger-than-life on-site fan experience during MNT´s friendly games, where fans were transformed into super fans and met MNT legend, Oswaldo Sanchez.

    In order to make our product shine, we designed the first-ever TriColor themed Nissan TITAN XD, destined for one lucky winner. We created a unique interactive website to house our content, and an award-winning app, Diehard Fan, where fans can virtually paint their face in MNT colors.

    Fans voted for Nissan’s “Player of the Year,” to be recognized at Univision’s Premios Deportes award show. And for the first time, we brought the MNT to the Nissan Stadium in Nashville, TN, where we produced a halftime show with the Tennessee State University marching band that performed a medley of mariachi songs honoring Hispanic Heritage month.

    This on-going partnership has not only garnered millions of impressions for the Nissan brand, it has also allowed Nissan to genuinely align the excitement and passion that fútbol and the MNT brings, with a truly authentic and relevant approach.

    Source: I.H.S. Automotive, Powered by RL Polk Personal Retail Sales (April-August, 2016).

    # vimeo.com/207520417 Uploaded 37 Plays 0 Comments
  4. With over 65% of US Hispanics being of Mexican decent, and 35 million claiming fútbol as their #1 passion point, connecting in a deeper manner with this target was imperative for Nissan. So, we aligned the brand with their most beloved fútbol team: the Mexican National Team (MNT).

    The partnership employed a 360 approach, which included broadcast, digital, social, on-site activations, direct, and national PR components.

    We created TricolorDeCorazon, a larger-than-life on-site fan experience during MNT´s friendly games, where fans were transformed into super fans and met MNT legend, Oswaldo Sanchez.

    In order to make our product shine, we designed the first-ever TriColor themed Nissan TITAN XD, destined for one lucky winner. We created a unique interactive website to house our content, and an award-winning app, Diehard Fan, where fans can virtually paint their face in MNT colors.

    Fans voted for Nissan’s “Player of the Year,” to be recognized at Univision’s Premios Deportes award show. And for the first time, we brought the MNT to the Nissan Stadium in Nashville, TN, where we produced a halftime show with the Tennessee State University marching band that performed a medley of mariachi songs honoring Hispanic Heritage month.

    This on-going partnership has not only garnered millions of impressions for the Nissan brand, it has also allowed Nissan to genuinely align the excitement and passion that fútbol and the MNT brings, with a truly authentic and relevant approach.

    Source: I.H.S. Automotive, Powered by RL Polk Personal Retail Sales (April-August, 2016).

    # vimeo.com/207519436 Uploaded 60 Plays 0 Comments
  5. With over 65% of US Hispanics being of Mexican decent, and 35 million claiming fútbol as their #1 passion point, connecting in a deeper manner with this target was imperative for Nissan. So, we aligned the brand with their most beloved fútbol team: the Mexican National Team (MNT).

    The partnership employed a 360 approach, which included broadcast, digital, social, on-site activations, direct, and national PR components.

    We created TricolorDeCorazon, a larger-than-life on-site fan experience during MNT´s friendly games, where fans were transformed into super fans and met MNT legend, Oswaldo Sanchez.

    In order to make our product shine, we designed the first-ever TriColor themed Nissan TITAN XD, destined for one lucky winner. We created a unique interactive website to house our content, and an award-winning app, Diehard Fan, where fans can virtually paint their face in MNT colors.

    Fans voted for Nissan’s “Player of the Year,” to be recognized at Univision’s Premios Deportes award show. And for the first time, we brought the MNT to the Nissan Stadium in Nashville, TN, where we produced a halftime show with the Tennessee State University marching band that performed a medley of mariachi songs honoring Hispanic Heritage month.

    This on-going partnership has not only garnered millions of impressions for the Nissan brand, it has also allowed Nissan to genuinely align the excitement and passion that fútbol and the MNT brings, with a truly authentic and relevant approach.

    Source: I.H.S. Automotive, Powered by RL Polk Personal Retail Sales (April-August, 2016).

    # vimeo.com/207519306 Uploaded 34 Plays 0 Comments

Mosaic Awards

American Advertising Federation PRO

The Mosaic Awards recognize companies and individuals whose commitment to diversity and inclusion is evident through their creative work and organization-wide initiatives. Each year, we receive submissions from companies and individuals across the country…


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The Mosaic Awards recognize companies and individuals whose commitment to diversity and inclusion is evident through their creative work and organization-wide initiatives. Each year, we receive submissions from companies and individuals across the country for the 10 Mosaic Award Categories. A panel of industry professionals then score entries based on criteria, including an Executive Summary, Situation Analysis, Strategy & Execution and Collateral.

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