1. Global fashion brand, Ted Baker London, recently launched its new 7,000 sq ft U.S. flagship on Manhattan's 5th Avenue.

    Showing the label's distinctive brand of whimsy, Ted Baker sent dozens of 1920s-era maids & butlers into the streets of Manhattan to spread the word -- dusting subway platforms, polishing street signs and "tidying" up for the Grand Opening.

    The "house staff" later unveiled the 3-story boutique, which is styled after a classic London townhouse featuring Art Deco design, a "scullery" basement, ornate boudoir and a grand hall; achieving an immersive experience Founder, Ray Kelvin, calls "Retail Theatre."

    Find out more here: http://www.tedbakerblog.com/2012/08/ted%E2%80%99s-grand-house-5th-avenue/

    # vimeo.com/47903899 Uploaded 295 Plays 0 Comments
  2. Before opening his 5th Avenue store, Ted Baker unleashed a swarm of maids and butlers throughout Manhattan to see what would happen when British etiquette reaches the streets: http://on.fb.me/P6rcpM

    # vimeo.com/48158290 Uploaded 32 Plays 0 Comments

PMK•BNC for Retail Flagship Launch

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