1. An interview with Steve Blank conducted by Tomer Sharon, a Google UX researcher, to accompany his book, "It's Our Research: Getting stakeholder buy-in for user experience research projects".

    Steve Blank is a Silicon Valley-based retired serial entrepreneur, founding and/or part of 8 startup companies in California’s Silicon Valley. A prolific educator, thought leader and writer on Customer Development for Startups, Blank teaches, refines, writes and blogs on “Customer Development,” a rigorous methodology he developed to bring the “scientific method” to the typically chaotic, seemingly disorganized startup process.

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  2. An interview with Bertice Berry from Atlanta about getting stakeholder buy-in for UX research. The interview was conducted by Tomer Sharon, a Google UX researcher, for his book, "It's Our Research: Getting stakeholder buy-in for user experience research projects".

    Dr. Bertice Berry is a sociologist, author, lecturer, and educator.
    No one defies stereotypes, generalizations or clichés more than Dr. Bertice Berry. Growing up poor in Wilmington, Delaware, the sixth of seven children, Bertice was told by a high school teacher that she was "not college material". Fortunately, there was another teacher who believed that she was destined for more. Berry applied to several schools without any idea how she would pay the tuition if she were accepted. The day her application arrived at Jacksonville University in Florida, a wealthy benefactor called the Admissions Department looking for a potential student "who could swim if they had the right backing," and might sink without it.
    Bertice not only graduated magna cum laude from Jacksonville where she was awarded the President's Cup for leadership, she subsequently earned a PhD in Sociology from Kent State University at the age of 26. Dr. Berry taught sociology and statistics at Kent, and demonstrated that she knew a few things about humor, as well. She became one of the most popular teachers at the university; so popular, in fact, larger lecture halls had to be found to accommodate the ever-increasing number of students. "A colleague said to me, 'You're funny’, and I said, 'No I'm not, I'm a scholar," recounts Dr. Berry. It was then that she realized by using humor in her lectures to address such difficult subjects as racisms and sexism she was making a more profound impact.
    Dr. Bertice Berry is also the best-selling author of an inspirational memoir, I'm On My Way, But Your Foot Is On My Head, and the hilarious bestsellers Sckraight From the Ghetto, You Might Be Ghetto If and the sequel You STILL Ghetto. Her first work of fiction, Redemption Song, published by Double Day in 2000, is also a Best-seller. Berry followed Redemption Song, with another bestseller, The Haunting of Hip Hop and took her readers on a journey to the other side. In August 2002, she released her most passionate work ever with Jim & Louella Homemade Heart-fix Remedy, a tantalizing yet spiritual tale that has won several awards.
    Despite all of her honors and achievements, Dr. Berry is most proud of becoming the "instant mother" to her sister's four young children. She lives in Savannah, GA where she is active in the community."When you walk with purpose," Berry says, "you collide with destiny!"

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