When we opened our SoHo store in 2008, we were introduced to the resourceful culture of "curb-mining": the act of finding furniture and art on the street. Now that a year has passed, we decided to conduct a curb-mining experiment of our own to celebrate our one-year anniversary in New York.
On November 4-5, 25 Real Good Chairs were dropped around NYC, free for the take. Many were GPS-enabled. Watch the film to see what happened.
Directed by Andrew Zuchero
Produced by Supermarche
Concept by mono
Technology by Tellart
Experimental fashion movie by Caco Neves and Bruno Oliveira.
This is a personal work with no commercial intent.
Song credit: Toro Y Moi. Photography credits: Jork Weismann, Duy QuocVo, Alasdair McLellan, Mert & Marcus, Richard Jensen and Emilio Tini