Part of ESPn "What Matters?" campaign created by Amani Martin. Directed by Amani Martin. Executive Producers: Amani Martin and Diane Houslin. 2011 Spot features Shamel and Rhamel Bratton, All-American (former) lacrosse players at the University of Virginia.
Jerome Griffith, CEO of Tumi and host of The Road to Excellence, and Gabriele Del Torchio, CEO of Ducati Motor Holding, travel by motorcycle through Spain's Basque Country. They're visiting Azurmendi, Eneko Atxa's Michelin 2-star restaurant.