Revealing handwritten text is one of these unpleasant tasks every motion designer has to deal with at least once. In this tutorial I present possibly the quickest and most efficient way of producing this effect.
Since the reveal effect itself is quite simple to produce and would result in a very short tutorial, I added some bulk to the video by presenting a smart way of guiding a null along the reveal, using it to drive different effects, such as a lens flare or particles.
Running time: 35min
Required tools: After Effects, Illustrator, Trapcode 3D Stroke and Particular.
Optional tools: Video Copilot Optical Flares
This is the second in the series of three TV commercials created for the online shopping site Morhipo.com.
Working with an extremely tight deadline, this project's main challenge was to create a modular, script-driven animation that could easily adapt to ever-changing product line-up. I achieved that with some clever After Effects expressions, used both for the camera control as well as for the placement of the product photos on the 3D elements.
Big thanks go to Motionworks for their fantastic MovieType rig for Cinema 4D - it definitely was one of the key factors allowing the entire project to be produced and completed on time.
Production house: ABT
Design & Animation: Quba Michalski