Crowdsourcing is the latest rage these days, but what is it? What can it do? Why is it happening? How is it being used? And the all important question - how can I apply it to my business?
Riley Gibson, a Co-Founder & CEO of Napkin Labs, a Boulder based tech startup employing crowdsourcing principles shares his thoughts to dispel several misconceptions of crowdsourcing and its best use at the Boulder Marketing Group's Brown Bag Lunch Series, March 30, 2011.
Napkin Labs is a social platform for innovation that connects companies & agencies to influencer networks online to collaborate around the identification of emerging market opportunities and the conceptualization of the next generation of products and services. Beyond workflow to tease out insights and ideas, its OpenLab platform engages consumers via game mechanics which as a by-product has created brand advocacy for small to large brands alike including companies like Sony & Intuit.
For more information about crowdsourcing or Napkin Labs please visit http://www.napkinlabs.com or email firstname.lastname@example.org.
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