1. # vimeo.com/46642510 Uploaded 25.7K Plays 8 Comments
  2. # vimeo.com/46642509 Uploaded 2,914 Plays 1 Comment
  3. In what is quickly becoming an annual tradition, we worked with independent artists in Berkeley, CA; Austin, TX; and Brooklyn, NY, to create five posters centered around the theme of Independence.

    Here, Helms Workshop in Austin creates two posters for Jack. One carved from the charred wood of an actual, used Jack Daniel's whiskey barrel and another dyed, cut, sewn and embroidered by hand. The artwork was later photographed to create the artwork for print ads, posters and large-scale outdoor murals.

    The handmade flag reads "FREEDOM IS A RIGHT. INDEPENDENCE IS A CHOICE."
    The hand-carved wooden poster reads "TRUTH BE TOLD, HANDCRAFTED ACTUALLY HAS MORE TO DO WITH THE HEART."

    Client: Jack Daniel's Tennessee Whiskey
    Agency: Arnold Worldwide, Boston
    Chief Creative Officer: Pete Favat
    Group Creative Director: Wade Devers
    ACD/Art Director: Travis Robertson
    ACD/Copywriter: Greg Almeida
    DP: Kyle Osburn
    Producer: Ben Ouellette
    Artist: Derek McDonald @ Golden West Sign Arts
    Director of Global Marketing: Carmen D'Ascendis

    # vimeo.com/45074309 Uploaded 32.4K Plays 7 Comments
  4. "A ritual is a sequence of activities involving gestures, words, and objects, performed in a sequestered place, and designed to influence on goals and interests."

    Surfer: Fco. Javier "Chicho"
    Grabación y edición: Hector Torra

    # vimeo.com/69202455 Uploaded 10.2K Plays 11 Comments
  5. Jai Lee and friends surfing Noosa.
    Music - Vampire Weekend

    # vimeo.com/68523268 Uploaded 28.3K Plays 8 Comments

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