In what is quickly becoming an annual tradition, we worked with independent artists in Berkeley, CA; Austin, TX; and Brooklyn, NY, to create five posters centered around the theme of Independence.
Here, Helms Workshop in Austin creates two posters for Jack. One carved from the charred wood of an actual, used Jack Daniel's whiskey barrel and another dyed, cut, sewn and embroidered by hand. The artwork was later photographed to create the artwork for print ads, posters and large-scale outdoor murals.
The handmade flag reads "FREEDOM IS A RIGHT. INDEPENDENCE IS A CHOICE."
The hand-carved wooden poster reads "TRUTH BE TOLD, HANDCRAFTED ACTUALLY HAS MORE TO DO WITH THE HEART."
Client: Jack Daniel's Tennessee Whiskey
Agency: Arnold Worldwide, Boston
Chief Creative Officer: Pete Favat
Group Creative Director: Wade Devers
ACD/Art Director: Travis Robertson
ACD/Copywriter: Greg Almeida
DP: Kyle Osburn
Producer: Ben Ouellette
Artist: Derek McDonald @ Golden West Sign Arts
Director of Global Marketing: Carmen D'Ascendis