The great Chinese magazine IDN called us to create the opening for its new DVD, attached to its print version. The main topics of its 19th launch were mappings, projections, 8bits and pixels, and we decided to put everything together inside a blender and to start mixing! The result was a Latin-American cocktail, highly explosive, full of color, and with a great rhythm thanks to our Daft Plenty VJ!
It was the nice challenge. With a very little time we had to improvise and make something interesting that it mixes all these topics, taking in consideration the mapping technology.
The origin of the Open was a corporeal Pixel. Yes! A 50cm white wood cube on which we projected and mapped a pure motiongraphics explosion! Full of patterns and geometric forms re-adapted to the 8-bit world, inspired on the magic latinamerican ponchos and acient indigenous graphites to culminate with the IDN logo soaked in these colorful patterns.
The Imaginary Foundation says "To Understand Is To Perceive Patterns"...
Albert-László Barabási, think about NETWORKS:
“Networks are everywhere. The brain is a network of nerve cells connected by axons, and cells themselves are networks of molecules connected by biochemical reactions. Societies, too, are networks of people linked by friendships, familial relationships and professional ties. On a larger scale, food webs and ecosystems can be represented as networks of species.
'For decades, we assumed that the components of such complex systems as the cell, the society, or the Internet are randomly wired together.
Steven Johnson, author of Where Good Ideas Come From, writes about recurring patterns and networks:
“Coral reefs are sometimes called “the cities of the sea”, and we need to take the metaphor seriously: the reef ecosystem is so innovative because it shares some defining characteristics with actual cities. These patterns of innovation and creativity are fractal: they reappear in recognizable form as you zoom in and out, from molecule to neuron to pixel to sidewalk. Whether you’re looking at original innovations of carbon-based life, or the explosion of news tools on the web, the same shapes keep turning up... when life gets creative, it has a tendency to gravitate toward certain recurring patterns, whether those patterns are self-organizing, or whether they are deliberately crafted by human agents”
“Put simply: cities are like ant colonies are like software is like slime molds are like evolution is like disease is like sewage systems are like poetry is like the neural pathways in our brain. Everything is connected.
"...Johnson uses ‘The Long Zoom’ to define the way he looks at the world—if you concentrate on any one level, there are patterns that you miss. When you step back and simultaneously consider, say, the sentience of a slime mold, the cultural life of downtown Manhattan and the behavior of artificially intelligent computer code, new patterns emerge.”
Geoffrey West, from The Santa Fe Institute,
"...Network systems can sustain life at all scales, whether intracellularly or within you and me or in ecosystems or within a city.... If you have a million citizens in a city or if you have 1014 cells in your body, they have to be networked together in some optimal way for that system to function, to adapt, to grow, to mitigate, and to be long term resilient."
Author Paul Stammetts writes about The Mycelial Archetype: He compares the mushroom mycelium with the overlapping information-sharing systems that comprise the Internet, with the networked neurons in the brain, and with a computer model of dark matter in the universe.
"Adrian Bejan takes the recurring patterns in nature—trees, tributaries, air passages, neural networks, and lightning bolts—and reveals how a single principle of physics, the Constructal Law, accounts for the evolution of these and all other designs in our world.
Everything—from biological life to inanimate systems—generates shape and structure and evolves in a sequence of ever-improving designs in order to facilitate flow. River basins, cardiovascular systems, and bolts of lightning are very efficient flow systems to move a current—of water, blood, or electricity.
Geoffrey WEST on The sameness of organisms, cities, and corporations:
Stephen Johnson’s LONG VIEW
A collaboration of /Jason Silva and /Notthisbody incorporating:
**and some original animations from Tiffany Shlain's film CONNECTED: An Autoblogography about Love, Death & Technology // music is Clint Mansell's "We're going home" from Moon Soundtrack. Buy it on iTunes!
Glassworks Amsterdam is very proud to have collaborated with the G-Star in-house creative team to realize the Art of RAW campaign film. Till now the global campaigns of the brand were based on iconic print advertisements, shot by one of the biggest names in photography Anton Corbijn, featuring talents like Liv Tyler, Magnus Carlsen and Gemma Arterton.
We were therefore extremely excited when G-Star approached Glassworks to realize their first ever campaign commercial which will run online and in cinemas across the globe. Since the brand took a break from conventional advertising in their market, this was a great opportunity for the two brand’s expertise to meet: denim and high-end digital animation and visual effects.
The result was a dramatic, fully CGI, macro-level journey through the denim-making process. G-Star's creative team created the concept for the video and collaborated with our in-house CGI director Rudiger Kaltenhauser, who created the magical and moody world for the film, provided that it remained faithful to the core processes involved in creating their world-famous RAW denim. We were completely sold when we knew the challenge was to create a film with a photo-real running skeleton dog and that it would have the soundtrack by US super-producer Skrillex.
Rudiger storyboarded the action treatments, designed the style frames, edited the cut, and then led our team of lighting/texturing TD's and animators in bringing everything to life. There were many challenges, not least of all creating CGI denim that reflects the fabric the brand is so passionate about. The team also took on the challenge to create a texturing/lighting setup that allowed the beauty of each step of the denim making process to be clearly understood but also live up to the expectations of the G-Star denim specialists.
Cut from the 60" film, a 15" teaser was screened to launch their show at the Bread & Butter fair in Berlin last month, and whilst the full-length film will be playing on their website, you can see the 30" in cinemas and throughout their stores globally. The CGI skeleton dog is the leading visual throughout the Art of RAW print campaign and you might even be able to race him yourself in the Hong Kong subway!