1. # vimeo.com/46873505 Uploaded 635 Plays 0 Comments
  2. Find grocery shopping tiresome and uninspiring? SMARTmarket is the digital layer to your shopping experience and connects you to you and your friends' favorite recipes while getting you the best and most relevant deals on the fly.

    SMARTmarket was developed through a three week strategy course at the Digital Media Management master program of Hyper Island Manchester by Alex Hunting (@alhunting), María Mayor ‏(@mmayor), Erik Rodin (@erikrodin), Isabella Pipitone (@isabellapenatti) and I, Richard Trovatten (@rtrovatten). The course and brief was designed by Mikael Ahlström (@mickeahl). Special thanks to Paul McCaab (@paulmccabester), David Erixon (@dexodexo), The Soup Kitchen (soupkitchen_mcr) and all our co-student actors!

    More about SMARTmarket: http://thoughtsondoing.com/smartmarket-everyday-shopping-tailored-for-you
    Background article: http://thoughtsondoing.com/ON-THE-NEED-FOR-CHANGE-IN-RETAIL-and-why-a-disruption-is-right-around

    # vimeo.com/42437829 Uploaded 849 Plays 0 Comments
  3. This video illustrates Queue Hacker. An idea that was developed through a three week creative problem solving course at the Digital Media Management master program of Hyper Island Manchester.

    The brief is confidential but was delivered by Dare in corporation with the Post Office.

    Developed by Paulo Yanaguizawa (@pauloey), Hanna Mejia Beaton (@hannamejiab), Leo Senra (@leosenra), Thomas John Clegg (@tommykreg) and I, Richard Trovatten (@rtrovatten).

    Special thanks to Laura Jordan Bambach ‏(@laurajaybee), Andy Sandoz (@sandoz) and Home Sweet Home (@HomeSweetHomeNQ).

    Read more: http://thoughtsondoing.com/queue-hacker-we-re-taking-the-queue-out-of-the-post-office

    # vimeo.com/41080662 Uploaded 4,114 Plays 2 Comments
  4. MARCH 26th 2012

    # vimeo.com/42785932 Uploaded 37K Plays 0 Comments
  5. RETHINKING BBC MOBILE IN 8 DAYS

    The BBC came to Hyper Island with a problem. With such a plethora of content, that aims to speak to every demographic and age group, how can they create a smooth and consistent experience for their users?
    How might they use mobile as a navigation tool, making the transition between different content areas appear seamless and consistently BBC?

    We proposed to find a solution that would both aid the discovery of new content for the user whilst allowing them to get closer to the content they already love. Our research unearthed the following insights:

    1. BROADCASTING IS A PASSIVE BUT IMPORTANT MEDIA

    The TV is the nation's favourite device. So rather than making it obsolete, we want to use digital to enrich people’s television experience.

    2. CULTURE IS ABOUT PEOPLE

    The world of television is inherently social. During our research, people recalled stories of shows captivating entire families; of programmes that were so ingrained into weekly routines they shaped and dominated conversations back at the work place or in schools. We learnt that when people fall in love with BBC content, they are prepared to organise their lives around it. However, digital is changing the need to plan our lives around the content we want to see: we are now free to watch our favourite shows whenever we want. But the importance of social is ever present.

    3. FICTION IS REAL

    The characters we follow take on a life of their own, and are as real and as culturally influential as the writers who create them or the friends we share their stories with. So we wanted to create a space where conversations could take place around what happens on screen.

    OUR FINAL SOLUTION

    BBC Bridge connects you with others, forming relationships that allow you to be repeatedly inspired by friends and those who create the content you love. It connects all your devices, letting you plan on mobile and enjoy on your TV; enforcing the idea that the BBC is one experience that can be enjoyed over four screens. All BBC content is united, so that our users can discover news apps, games, articles and profiles during one seamless journey.

    Four screens, one experience.

    BBC, tailored to you.

    TEAM:

    Marco Lemcke (Creative: @Marco_Lemcke), Kate Hollowood (Creative @Katehollowood), Katie Finney (Producer: @KatieRFinney), Jake Attree (Creative: @JakeAttree) and Richard Trovatten (Creative Strategist: @rtrovatten)

    Ps. we're currently all on the lookout for three month fall-internships as part of our Digital Media Management masters at Hyper Island Manchester.

    # vimeo.com/44684504 Uploaded 2,799 Plays 1 Comment

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