Video for Willow's 'Sweater'.
Everything shot in studio with 3 beamers projecting on a floor and two walls.
Directed by: Filip Sterckx
DOP: Pierre Schreuder
3D animation / Editing: Filip Sterckx
Production: Pierre Schreuder, Filip Sterckx
Technical support: Aitor Biedma
Production assistant: Nils Goddeeris
Thanks to: Het Depot, Stake5, Cools multimedia, Tom Brewaeys, Birgit Sterckx, Antoon Verbeeck, Pieter-Jan Boghe
It’s not a secret we love robots here at BLR, so we wanted them to be the heroes in our latest promo clip. Luxury cars with powerful engines to drive through roads under severe speed restrictions, cable TV that allows us to pay to watch all kind of sports, all from our comfortable sofa, and of course, hyper expensive cell phones that do almost everything but making a decent phone call.
Yes, our happiness is based on things we don’t need and governed by entities we don’t control, so what? Sit down and turn on the tv!
The robots were taken from real Japanese robot model kits, and they now hold a privileged position in our freak museum. The bad guy spits real smoke out of its mouth! The environment is made of cardboard houses that were integrated with the help of camera tweaks. It all serves to the purpose of creating a dumb homogeneous atmosphere in which we’re defined by what we’ve got, that is, the same lame things.
Don’t take the message too seriously. This is a promo video we’ve done to laugh at ourselves. We all have an i-diot inside, and it’s so fun!
A tale by Big Lazy Robot VFX
Music and sound design by Full Basstards
Directed by Fleur & Manu • Produced by DIVISION™ for Parlophone • Post by Home Digital Pictures • VFX by Machine Molle & Mathematic ► AWARDS ► Le Club des Directeurs Artistiques 2013 | Music Video ► UKMVA 2013 | Best Dance Video International ► D&AD 2014 | Yellow Pencil | Music Videos ► D&AD 2014 | Yellow Pencil | VFX in Music Videos ► D&AD 2014 | Black Pencil | Best Production Company •