This video is essentially a band performance story told in a series of flip books. It’s not really animation done in post, and it’s not fancy sophisticated special effects super-imposed onto pages of paper. The flip books are actually real, using individual photos of the band in various poses and situations that were taken in a separate shoot. Those photos shot on film were translated into a set of images that were put to paper and assembled as flip books that recreated the band’s performance scenes. Motion picture sequences of all of these flip books being ‘flipped’ were then taken in synch with the actual song so that the band performance appears to come to life in the books with all these varying scenes and positions.