The new visual identity of the MIT Media Lab is inspired by the community it comprises: Highly creative people from all kinds of backgrounds come together, inspire each other and collaboratively develop a vision of the future.
This unique offering of the MIT Media Lab is reflected in the logo design. Each of the three shapes stands for one individual's contribution, the resulting shape represents the outcome of this process: A constant redefinition of what media and technology means today.
The logo is based on a visual system, an algorithm that produces a unique logo for each person, for faculty, staff and students. Each person can claim and own an individual shape and can use it on their business card a personal website. The design encompasses all collateral, business cards, letterhead, website, animations, signage etc. A custom web interface was developed to allow each person at the Media Lab to choose and claim an own individual logo for his/her business card, as well as a custom animation software which allows to create custom animations for any video content the lab produces.
Creative Direction & Design: Richard The, E Roon Kang
Programming & Design: Willy Sengewald
Programming tool: Processing.org
Music: Mount Kimbie (myspace.com/mountkimbie)
Footage: Paula Aguilera (MIT Media Lab)
Photos: Andy Ryan, Richard The
Creative Supervisor/Designer: Karin Fong
Lead Animator/Designer: Jeremy Cox
Producers: Cara McKenney, Kathy Kelehan
Project Manager: Steven Giangrasso
Inferno Artist: Rod Basham
Coordinators: Heather Dennis, Kim Dates
I had the honor to design the new Cinema 4D logo with the team of Aixsponza. Manuel was invited for a pitch in Oktober 2010 to represent ideas for a new redesign. In the very first phase we did a wide range of possible ideas and designs. Manuel and I had a lot of fun to creatively rave for two week straight forward in the very first phase. We´ve been working on the new logo design for over 6 months and created a new and fresh identity.At the end we tried to find a uniqe shape but didn´t want to lose the connection between the old an the new logo. This is a collection of the whole designs we did for the logo redesign.It was launched in august 2011 with the representation of the new R13 Version of Cinema 4D.
Designstudio: Aixsponza GmbH
Lead Designer: Manuel Casasola Merkle & Ingo Walde
Designer: Elisabeth Schlichtner, Patrick Schade, Elisa Krenz
Sounddesign: Lars Fischer
The launch party of Plus One Amsterdam provoked me into animating the logo in order to make it stand out much more. Originally designed by Harold van Velsen, this logo just begged to be molded into something beautiful.