Josef Arjam (stock market and long-distance runner) is always looking for his limit. That’s why he faced Red Bull 7 Islands: 7 Ironmen one after the other on the 7 Canary Islands
We needed the support of all his fans to overcome this great challenge. The fans had to unlock the message Josef had prepared for them. During the Ironmen, they could follow the progress of Josef via the GPS he carried with him and via GoogleEarth.
They managed over 5,800 likes and shares in just one week and #RedBull7Islands became in worldwide trending topic.