Sophisticated and fragile clock mechanism narrates story about time, which is required for the perfect beer to be born. Each layer of luxurious clock symbolizes the key stages of brewing. It all starts with the golden barley harvest and ripe hops. Later we find ourselves in the sea side town where brewing tradition has been carried on for many years. Finally all highly polished layers spread out revealing the result of this journey. It’s about time - glowing bottle of beer, crafted in its own time.
Creative Agency: Not Perfect | Y&R
Production Company: La Moustache
Director: Rimantas Lukavičius
VFX / Design Comapny: KORB
Music & Sound Design: ECHOLAB
Composers: Tobias Norberg, Gavin Little
Sound Design: Gavin Little, Joe McHugh
Year of completion: 2012
Winner: Bronze 2013 Bass Awards
Best Social Commentary
This video represents the talents of animators Alexander Perry & Michael Wilson along with audio genius Ben Roider. They were supported by Tod Brilliant and Dalton G Crosthwait. Monstro managed the whole shabang. We do our best to support messages that we truly believe in, and this is definitely one of them. There's a lot we could be doing to reduce how much oil we consume - hopefully this little ditty convinces more people that they have the ability to reduce their consumption.
A message from the Post Carbon Institute:
In recent months we've seen a spate of assertions that peak oil is a worry of the past thanks to so-called "new technologies" that can tap massive amounts of previously inaccessible stores of "unconventional" oil. "Don't worry, drive on," we're told.
We can fall for the oil industry hype and keep ourselves chained to a resource that's depleting and comes with ever increasing economic and environmental costs, or we can recognize that the days of cheap and abundant oil (not to mention coal and natural gas) are over.
Unfortunately, the mainstream media and politicians on both sides of the aisle are parroting the hype, claiming — in Obama's case — that unconventional oil can play a key role in an "all of the above" energy strategy and — in Romney's — that increased production of tight oil and tar sands can make North America energy independent by the end of his second term.
WE NEED YOUR HELP.
Please share this video and help bring a dose of reality to the energy conversation:
* Email the video to everyone you think needs to watch it
* Share it through your social networks
* Send it to your elected officials
présenté dans le cadre du cours de motion de denis.
il fallait faire une identification visuelle de 10 secondes pour une compagnie fictive ou existante, et je me suis dit, pourquoi pas cette belle compagnie, appelle-moi quand tu arrives, qui n'est pas une compagnie de souliers ni de machines, qui n'est même pas une compagnie au fond, qui n'est qu'un beau blog, le mien, et en plus, je n'ai même plus le téléphone! ok bye.
this was done in my motion design class at uqam ( université du québec à montréal ).
the assignment was to design a 10 seconds visual id for a ( imaginary, or actual ) company, and wondering what to work on, i thought to myself, why wouldn't i pick this fine company, " appelle-moi quand tu arrives " ( ≈ "call me when you get there " ), which is neither a shoe company nor a machine company, which, when one comes to think of it, isn't even a company at all, which is only a fine drawing blog, mine, also, i don't even have a phone anymore!