We were approached to create a series of ten abstract spots that would embrace the unique design of the Toyota iQ. Using the car as a catalyst various forms are given new life as a result of the signature contact moment. For use in association with sponsored content on channel 4.
Direction & animation:
An extraordinary 3D projection mapping event, for an extraordinary car.
Relive the story of a car which recycles energy as it drives - the Toyota Auris with Hybrid Synergy Drive.
To find out more, visit http://www.getyourenergyback.co.uk
Or to see the making of - http://www.youtube.com/watch?v=5iSgU9QwCbs&feature=channel
Filmed on location in Shoreditch, London on 22 September 2010.
Creative agency : glue Isobar
Production & Post Production Company : Superglue
Projection setup & mapping : Igloo
Animation Director : Simon Cam
Live Action Director : Mark Jenkinson
Producer : Jax Evans
CG Lead : Gavin Rothery
CG Artist : Marcus Chaloner
Production Managers : Vicki Banwell / Marilyn Napaul
DOP : Ed Rutherford
Editor : Jose Gomez
Assistant Editor : Jamie Jenkinson
Music and Sound design : Liam Paton @ Resonate
With thanks to Tower Hamlets, Network Rail & EDF
Software & Plugins used: Maya, After Effects, Cinema 4D, Red Giant Particula & Form