Experience Design & Installation

Overview:

01 // Roca -
'Roca Barcelona Gallery' experience - Directed and art directed for the 2400m2 Flagship Showroom designed by catalan architects OAB. The AV & Interactive contents also feature in Roca's Madrid, Lisbon, and recently inaugurated London Gallery designed by Zaha Hadid.

Developed around the theme of water, the installations combine live action, digital animation and interactive formats displayed across more than 100 monitors, 10 interactive tables, a 12m interactive projection and a touchless IR navigation interface.

The work of a large interdisciplinary team has been kindly recognised with awards including: Cannes Gold & Silver Design Lions, AIGA, EFI, Laus, El Sol Grand Prix 2012, and FIAP Grand Prix

Main Credits
Agency - Tiempo BBDO
Production Co - boolab
Director - Paul Freeth

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02 // La Sed Pavillion Zaragoza
'The consequences of thirst' is a 6 minute audiovisual following the progressive effects of humans on our environment as it relates to water. Projected on 2 sides of Martin Azua's volumetric screen design, with creative direction & design by Base Motion. Development, animation, post production, and technical direction by Paul Freeth with sound design & music by Simon Ashton. The building was designed by Cloud9 - Enric Ruiz Geli.

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03 // Barcelona Sensations - Cadaver Exquisito:
20 screen, 12 minute live action installation that explores life and people in Barcelona.
Installed in Hertzog De Meurons Forum building, I designed & directed 11 conceptual film treatments - one for each thematic chapter. Infographics had to appear in 3 languages.
The brief consisted of a long form list of statistical data and the need to show local people.

The project celebrated receiving the Grand Laud Audiovisual Award, Spains most prestigious design prize.

Client: ICUB
Executive Producer - Rafa Montilla
Production co - Agosto
Director - Paul Freeth
Producer - Sergi Roda
Exhibition museography - Ramon Folch Estudios
Commisioned by Base Design

# vimeo.com/44246328 Uploaded

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Experience Design & Installation

Paul Freeth

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