Aakkoset - VFX Case Study

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Aakkoset - VFX Case Study

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Aakkoset - Breakdown

We got a challenge of creating a visual effect for Aakkoset commercial. The main idea was: Whenever the main character starts to taste an Aakkoset candy, she would start to go on a sort of a "trip", almost entering into a new dimension…


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Aakkoset - Breakdown

We got a challenge of creating a visual effect for Aakkoset commercial. The main idea was: Whenever the main character starts to taste an Aakkoset candy, she would start to go on a sort of a "trip", almost entering into a new dimension or a "wonderland" fantasy world. However, the magic feeling was supposed to finish suddenly, and then she would come back to the reality.

Therefore, we started to think about the elements which could bring this feeling.
Particles, Glow, Smoke, Atmospheric elements, Distortion and even Butterflies were some of the elements that we ended up using for this project.

First of all, we would need a 3D camera animation that would match to the live footage. For that, we used Nuke to create the 3D camera tracking. Once we got it inside Nuke, we tried to stick with Nuke when creating the next 3D elements. So, we created the 3D particles using Nuke's new 3D particle system, which is quite intuitive for someone who have already used a 3D software before, such as Maya or 3ds Max.

Once we saw the result, we also tried to create the butterfly animation inside Nuke too. For that, we created 2 extended bicubic and animated them in 3D space.

In the end, everything in this shot was created inside Nuke, using its full 3D capability, and the result was compelling as if it was made inside a 3D traditional application.  It was a very handy workflow, so to say.

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