[re:new tohoku] b Prize Corporation

  1. b Prize Corporation is based in Aizu Wakamatsu, where craft expertise and manufacturers can be accessed flexibly to source and create products. Videos: [re:new tohoku] Ten Craft

    # vimeo.com/44513532 Uploaded 117 Plays 0 Comments
  2. Luxurious lacquered polycarbonate covers for the iPhone 4/4S, inspired by surcoats (jinbaori) associated with warlords Oda Nobunaga (red, with gold maki-e) and Toyotomi Hideyoshi (black, with gold and silver maki-e). The Nobunaga design features paulownia blossoms and a family crest (flower in nest). The Hideyoshi design shows Mt. Fuji, with flames rising from a torch at the summit and stylised dewdrops at the base.

    Aizu Wakamatsu has a history of offering practical products that are suited to everyday use. The city has a long tradition of product “curation” by local craft producers, and these items offer one example of the various initiatives being undertaken by Aizu producers to develop new opportunities for local craftshops.

    While lacquer is applied to various materials other than wood, its use on polycarbonate is both unusual and striking. The lacquer used for these iPhone covers is of a very high quality, and the gold and platinum powder for the maki-e is exceptionally fine.

    b Prize Corporation even developed for Accenture an iPhone cover that reproduces a traditional Japanese repair technique: kintsugi is the application of lacquer and gold powder to mend broken vessels. The results can be so beautiful that the activity of mending itself adds new value, an idea with the power to inspire in a nation recoveting from disaster.

    These items were produced under b Prize Corporation supervision, and were made possible by the diverse range of craft skills that can still be accessed in the Aizu region.

    iPhone 5 models are currently under development.

    # vimeo.com/51203752 Uploaded 87 Plays 0 Comments
  3. A handmade lacquered wooden mug with an elk leather strap, which is highly resilient to getting wet. The event-featured Nodate Mug is the medium-sized black model.

    While the mug can be regarded as a conventional mug for use at home or at work, this is easy to attach to a backpack when planning picnics and other outings. It is called a “nodate” mug because this is the name given to outdoor tea-serving events incorporating elements of the tea ceremony. Available in red, plain, and black, and in large, medium and small versions.

    Aizu Wakamatsu has a history of offering practical products that are suited to everyday use. The city has a long tradition of product “curation” by local craft producers, and these items offer one example of the various initiatives being undertaken by Aizu producers to develop new opportunities for local craftshops.

    Each mug is individually turned on a lathe and then lacquered using a fuki-urushi technique, whereby lacquer is repeatedly applied and wiped off to emphasise the grain (figure) of the wood. They have been enthusiastically received by hikers, climbers, and other outdoor enthusiasts for whom a natural wood product is a new experience, given that “outdoor” cups are typiically metal or plastic. Satisfied customers have even been known to send in photo vistas taken on mountain peaks. with their treasured Nodate Mug in the foreground.

    These items were produced under b Prize Corporation supervision, and were made possible by the diverse range of craft skills that can still be accessed in the Aizu region.

    # vimeo.com/51194722 Uploaded 94 Plays 0 Comments
  4. Elegant glasses with a shibuichi (alloy) ground on which increasingly rich lacquer is layered, followed by the application of a transparent lacquer finish. Available in red and black, large and small, and in cut-glass variations. The event-featured models do not have a cut-glass base.

    Aizu Wakamatsu has a history of offering practical products that are suited to everyday use. The city has a long tradition of product “curation” by local craft producers, and these items offer one example of the various initiatives being undertaken by Aizu producers to develop new opportunities for local craftshops.

    To look at one of these glasses you might imagine that it is made of metal. But if you hold it, you will sense the delicacy and lightness of fine Edo glass. A perfect balance of glass and lacquer, and of past and present, has earned these glasses the top design award in Japan. Edo-kiriko cut-glass versions are also available, offering a stunning in-glass show of light and shadow, These completely original glasses are already drawing attention in New York where they have been praised for adding new dimensions of sensual pleasure to the drinking experience.

    The appearance of the glasses will evolve as the years go by, with the lacquer layers subtly revealing their natural beauty. These items were produced under b Prize Corporation supervision, and were made possible by the diverse range of craft skills that can still be accessed in the Aizu region.

    # vimeo.com/51131580 Uploaded 62 Plays 0 Comments

[re:new tohoku] b Prize Corporation

Adam Fulford Business

VIDEO CHANNEL GUIDE renewtohoku.org/videos
CONTACT
a.fulford@japanesegreats.jp
Great products from areas in Japan that were hit hard by the 2011 disaster were featured at Asia House in London in July, 2012. We are eager to identify buyers,…


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VIDEO CHANNEL GUIDE renewtohoku.org/videos
CONTACT
a.fulford@japanesegreats.jp
Great products from areas in Japan that were hit hard by the 2011 disaster were featured at Asia House in London in July, 2012. We are eager to identify buyers, designers and other partners who can help us make these products successful in markets outside Japan.

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