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  2. # vimeo.com/46329045 Uploaded 2,069 Plays 0 Comments
  3. agency : TBWA Paris
    director : Pleix
    production : Warm & Fuzzy
    post-production : Digital District
    facial scans : Artizanal Studio
    Softwares used : 3dsmax/Vray/Realflow/Aftereffects/Flame

    # vimeo.com/12651225 Uploaded
  4. Psyop partnered with The Butler Bros to develop a new set of Public Service Announcements (PSAs) for Legacy and Leave No Trace. The “Rethink Butts” campaign, which kicked off today, aims to raise awareness, spark discussions, and encourage the general public to think about tobacco trash in a new way.

    In the spot, the camera pans from left to right, zeroing in on what seems to be toxic waste gushing from a run down factory. Nearing the end of the building, the camera  elevates and reveals not an industrial plant but a discarded cigarette butt, swimming in the gutter along with many others. The camera looks down from a bird’s eye view as the collection of butts leak chemicals into the water supply.

    “Despite the fact that so many Americans are hyper-concerned about the environment and are eager to recycle household items and pick up litter, there remains a total disconnect when it comes to flicking cigarette butts onto our streets and into our waterways,” explains Dr. Cheryl Healton, DrPH, President and CEO of Legacy. The campaign urges viewers to “Rethink Butts” and take a new perspective on this environmental issue.

    “We set out to reposition cigarette butts from merely an unsightly form of litter to what they actually are — toxic waste,” said Butler Brothers Director of Creativity, Marty Butler.

    Psyop drew inspiration from a variety of ecological disasters, including the recent toxic sludge tsunami in Hungary, as well as abandoned oil rigs and factories.

    "From the initial pitch style frames, we increased the scale of the factory by five times,”  commented Psyop Creative Director, David Chontos. “This increased the level of detail across the entire design, which led to a tremendous amount of additional texture painting and modeling."

    Modeling and animation for the PSA was completed in Maya, while all the liquid effects were simulated using RealFlow.  The spot was rendered using Arnold in Maya, and compositing was carried out in Nuke and Flame.

    **Big thanks to - @advermentary, thebutlerbros.com/, @LegacyForHealth, legacyforhealth.org/, @leavenotrace, lnt.org

    # vimeo.com/63347105 Uploaded 42.7K Plays 0 Comments
  5. Directed by : Simon Chansard, Lucas Dworianyn, Hollie Gach, Duc Duy Nguyen, Victor Pillet.

    With the voices of : Marie-Christine Darah, Donald Reignoux, Deborah Perret.
    Music : Xavier Bussy : http://www.xavierbussy.com
    Sound mixing : José Vicente : http://www.studiodesaviateurs.com

    École Supérieure des Métiers Artistiques de Toulouse 2012.

    Facebook page : http://www.facebook.com/CutOffTheMovie

    # vimeo.com/52092825 Uploaded 39K Plays 43 Comments

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Alessandro Thomazini

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