An inspiring 75min DIY documentary film on new art and the young artists behind it. Directed by Isaac Niemand, and produced by ROJO® in collaboration with BossaNovaFilms, it was all filmed on the heat of live action of the first edition of ®NOVA Contemporary Culture, which happened in July / August 2010, in MIS-Museum of Image and Sound, and SESC Pompeia, in the city of São Paulo, Brazil.
Starring: Yoshi Sodeoka, Rebecca Ward, Tofer Chin, KRINK, Base V, Yochai Matos, Max Hattler, Highraff, Lucy McRae, Kit Webster, Jimmy Joe Roche, Flavio Samelo, Felipe Brait & Maira Vaz Valente, Shima, Matt W Moore, Zeitguised, Mulheres Barbadas, Gustavo Gagliardo aka Defi, Filippo Minelli, Quayola, Javier Longobardo, This Time, Renaud Hallée, Mark Jenkins, Ljudbilden & Piloten, Lolo, Sosaku Miyazaki, Anna Taratiel aka Ovni, Robert Seidel, Heiko Tippelt, B.Fleischmann, Koen Delaere, Taras Hrabowsky, Cristopher Cichocki, MOMO, Yusk Imai.
Music by: Bradien, Roll The Dice, NOIA, B.Fleischmann, Ljudbilden & Piloten, Fase, Isan, Fuck Buttons. Curated by: David Quiles Guilló. Directed by: Isaac Niemand.
Rows of motorised measuring tapes record the amount of time that visitors stay in the installation. As a computerised tracking system detects the presence of a person, the closest measuring tape starts to project upwards. When the tape reaches around 3m high it crashes and recoils back.
Each hour, the system prints the total number of minutes spent by the sum of all visitors. Commissioned by the Museum of Contemporary Art, Sydney.
Video courtesy of the artist and bitforms gallery nyc.
To learn more about Lozano-Hemmer's work, please visit:
What are the defining aesthetics of art in the networked era? How is mass collaboration changing notions of ownership in art? How does micropatronage change the way artists produce and distribute artwork? The Future of Art begins a conversation on these topics and invites your participation. (twitter hashtag: #futureofart)
This video was shot, edited and screened at the Transmediale festival 2011 in Berlin, Germany.
Conceived and Edited by Gabriel Shalom
Produced by KS12 / Emergence Collective
Executive Producer: Patrizia Kommerell
Assistant Editor: Clare Molloy
Production Assistant: Annika Bauer
We've made English subtitles for this video using the Universal Subtitles tool: http://ow.ly/41lBK
If you'd like to help translate the video into your own language, you'll just need Firefox 4 beta: http://ow.ly/41lAT