1. Marketing Innovation to Chinese Americans

    The Brief:
    Brand Nissan as the most innovative auto company. Problem: Innovation is too abstract to mean anything to consumers. It needs tangible benefit to be relevant.

    Insight & Concept:
    Who are the most innovative people in the world? Children are. They are the most innovative because of their unfettered imagination and constant questioning of the status quo. They are also the most important people in the world. Through the question and answer format, Nissan shows how its innovations solve your everyday transportation problems. Thus, innovation is made real and personable as the Nissan brand.

    The Results:
    First Place (Silver), Telly Awards
    Gold, 3AF (Asian American Advertising) Awards
    Silver, Summit Awards

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Ruth's Art Direction Portfolio

Ruth Ong

My commercial work as an art director. TVCs and banners.

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