1. # vimeo.com/91570197 Uploaded 266 Plays 0 Comments
  2. The IMAGINE initiative empowers women in challenging life circumstances in developing world countries to envision and create new possibilities for their lives through participating in a four-day training program called the "Empowerment Workshop." This training program, developed by David Gershon and Gail Straub, pioneers of the field of empowerment and founders and co-directors of Empowerment Institute, has successfully been applied over the past thirty years in over forty countries worldwide. IMAGINE and Josie Maran Cosmetics have teamed up to address the part in women's empowerment that is often missing—agency—which enables the traditional investments in outer resources such as education or microfinance to be more effective. IMAGINE is being implemented in six countries: Afghanistan, India, Jordan, Kenya, Nigeria, and South Africa, and has been culturally adapted.

    Key Crew
    Directed by: Danielle Lurie
    Produced by: Ali Alborzi, Josie Maran, David Gershon, Gail Straub, Danielle Lurie
    Written by: David Gershon, Gail Straub, Danielle Lurie
    Narrated by: Gail Straub, Josie Maran
    Edited by: Danielle Lurie, Iva Radivojevic
    Animated by: Caitlin Craggs
    Original score by: Shruti Kumar and Jessica Weiss

    # vimeo.com/98494267 Uploaded 132 Plays 0 Comments
  3. # vimeo.com/129896303 Uploaded 554 Plays 0 Comments
  4. # vimeo.com/86146712 Uploaded 34 Plays 0 Comments
  5. Gail Straub's Keynote address at Omega Institute's Women in Power Conference.

    # vimeo.com/61198399 Uploaded 50 Plays 0 Comments

Empowerment Institute

Gail Straub & David Gershon PRO

In 1981 David Gershon and Gail Straub founded Empowerment Institute to explore the question: how do you empower people to grow and realize their full potential? They wanted to shift the focus from fixing problems and healing the past, to focusing on what…


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In 1981 David Gershon and Gail Straub founded Empowerment Institute to explore the question: how do you empower people to grow and realize their full potential? They wanted to shift the focus from fixing problems and healing the past, to focusing on what we want for our lives, our organizations, our communities, and our world – and how to achieve it. Enabling people to envision and realize their dreams was the approach they called “empowerment.” The term “empowerment” was new in the vernacular of transformation, as was their approach. This transformative social innovation soon began attracting attention.

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