Shot inside the storied walls of the Brown Forman Cooperage in Louisville, Kentucky, this short film follows the creation of a whiskey barrel from start to finish. Jack Daniel's is the only major distiller in the world that still makes their own barrels.
Agency: Arnold Worldwide
Client: Jack Daniel's
Creative Director: Wade Devers
ACD/Art Director: Travis Robertson
ACD/Copywriter: Greg Almeida
Director of Global Marketing: Carmen D'Ascendis
Director of Photography: Stebs Schinnerer, Paper Fortress
Producer: Ben Ouellette, Alex Saevitz, William Near
Account: Nate Stewart, Shannon Coletti
Editor: Paul Snyder, Lost Planet NYC
Music: Neil Cleary, Made to Feel
NAKED & FAMOUS DENIM: THE WORLD'S MOST INNOVATIVE JEANS is a short documentary about a Montreal based denim brand called Naked & Famous Denim who are challenging the status quo of jean production through a vast catalogue of never before created denim fabrics and styles.
The film explores the philosophy, importance, and fascination behind raw japanese selvedge denim and peers into why old school production methods, modern innovations, and wear and tear are all important factors when striving for a truly unique pair of jeans.
DIRECTED /// Matt LaFontaine
SHOT /// Kyle LaFontaine, Matt LaFontaine
MUSIC /// "Sneeuland" by Oscar Schuster
LOCATION /// Naked & Famous Denim factory in Montreal, Quebec
THANKS /// Kari Svarc, Brandon Svarc, Bahzad Trinos, Entire Naked & Famous Family