Biomimicry is a design discipline that seeks sustainable solutions by emulating nature's time-tested ideas. The goal is to create products, processes, companies and policies that are well adapted to life on earth over the long haul. Biomimics around the world are learning to adhere like a gecko, cool buildings like a termite, make fiber optics like a sea sponge repel microbes without antibiotics like a kelp and run a business like a redwood forest. in the process, they're creating new ways of living.
The 2009 John J. Rhodes Lecture at Arizona State University was delivered by Jonathan Alter, Senior Editor at Newsweek, on February 26th at the Tempe Center for the Arts. The lecture was presented by the Barrett Honors College at ASU and sponsored by the John J. Rhodes Chair.