This video depicts some of our activities performed for Betsafe in connection with their sponsorship of the Danish Premier Football League 2011-2012.
Our objective was that of creating an environment where the spectators could get into the betting mood, by allowing them to win Betsafe Chips on fan-zone activities, which could then be traded in for prizes in the form of drinks or snacks.
The campaign was highly successful in the aquisition of new Betsafe customers.
For the 30th anniversary of Tuborg Julebryg we wanted to do something a bit different. Brandvenue has been organising the annual product launch of Julebryg (J-Day) since 2007, but this time around we wanted to catch the atmosphere of the day from both the consumers, and the employees perspective.
For the 2012 opening of the sales meeting, we wanted to start off on a high note. Due to 2012 being the year of the Olympics in London and the EURO2012 in Poland and Ukraine, we decided that this day should be all about sports.
Carlsberg are co-sponsoring the EURO with Coca-Cola, who are in turn sponsoring the Olympics, so it made sense to turn the venue of VEGA into a stadium, complete with screaming spectators, astro-turf on the floor, and a real Olympic style opening ceremony.
In true sportsmanship fashion we had all 500 spectators rise for the national anthem, before we cut the lights and let our guests watch in awe; the arrival of the olympic torch, moving through the room, before setting the screen ablaze and kicking off the sales meeting with this video.
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Opening the Carlsberg C-Day was a task that could not be taken lightly. With a 30 metres wide screen, and 700 members of the audience, we turned the lights down, and cranked up the volume as we gave the audience a piece of what was to come.