The TOCA ME crew asked us to make the opening titles for 2008 event. Titled “Beyond Surface” the aim was to deepen in the thoughts and processes of the artists invited to the conference, or in other words, to go “beyond” them.
Opening titles are strongly Type based and we used monogram designs by Alex Trochut to represent each of the artists in order to go beyond them. Our most important technical goal was the imperceptible integration of both CGI and real footage.
When we were invited to make the F5 titles, we wanted it to have a real match with the eclectic spirit of the conference. The idea was to get the soul of the speakers into this titles in some ways. We asked them for five names of objects that inspire them or has anything to do with their work.
We received all kinds of answers, really interesting objects that could make us get this starting point and translate it into our images: Wind Turbines, Microscopes, Lights, Smoke, Lamb Rib Cage, French Bulldog...
The speakers didn’t know what their answers would be used for, but they were the seed for all the story. In this way, all the speakers have added their bit and there is not a unique authorship but a multiple collaboration.