1. Title: Co-developing a prognosis and an action plan to encourage innovation and business growth in the MR industry

    Expert Roundtable & Activation Session moderated by Mark Michelson.

    Panellists:
    Siamack Salari - Founder & Chief Executive Officer - EverydayLives
    Benjamin Smithee - Managing Partner - Spych Market Analytics
    Carrie Robbins - Author of Mobilizing Market Research - Lieberman Research Worldwide
    Alistair Hill - Co-Founder - On Device Research
    Michael Wolfe - Senior Director of Marketing Science - BBDO

    Presented at the 2nd International conference on Market Research in the Mobile World 19 & 20 July 2011, Atlanta USA, organised by Merlien Institute in partnership with GreenBook.

    For upcoming MRMW events, please visit: http://www.mrmw.net

    Network with experts on our MRMW Linkedin Group: http://linkd.in/ohvgQN

    # vimeo.com/29182496 Uploaded
  2. Title: Mobile versus online: examining the modality considerations for data quality

    By: Elaine B. Coleman - Co-Founder & Chief Research Officer - Resolve Market Research & Dean Wiltse - Founder & President - Thumbspeak

    Presented at the 2nd International conference on Market Research in the Mobile World 19 & 20 July 2011, Atlanta USA, organised by Merlien Institute in partnership with GreenBook.

    For upcoming MRMW events, please visit: http://www.mrmw.net

    Network with experts on our MRMW Linkedin Group: http://linkd.in/ohvgQN

    # vimeo.com/28793472 Uploaded
  3. Title: Social media discovery versus analytics: what are implications for brand marketers?

    By: David Johnson - Chief Executive Officer - Decooda

    Presented at the 2nd International conference on Market Research in the Mobile World 19 & 20 July 2011, Atlanta USA, organised by Merlien Institute in partnership with GreenBook.

    For upcoming MRMW events, please visit: http://www.mrmw.net

    Network with experts on our MRMW Linkedin Group: http://linkd.in/ohvgQN

    # vimeo.com/28793452 Uploaded
  4. Title: Leveraging digital insights via mobile channels

    By: Joanna Jen - Director, Kantar Digital - Kantar & Rolfe Swinton - Co-Founder & Director - Lumi Mobile

    Presented at the 2nd International conference on Market Research in the Mobile World 19 & 20 July 2011, Atlanta USA, organised by Merlien Institute in partnership with GreenBook.

    For upcoming MRMW events, please visit: http://www.mrmw.net

    Network with experts on our MRMW Linkedin Group: http://linkd.in/ohvgQN

    # vimeo.com/28692467 Uploaded
  5. Title: The new era of expressive research: using technology to cultivate insights with natural flows of behaviour

    By: Tim Stock - Managing Director - scenarioDNA

    Presented at the 2nd International conference on Market Research in the Mobile World 19 & 20 July 2011, Atlanta USA, organised by Merlien Institute in partnership with GreenBook.

    For upcoming MRMW events, please visit: http://www.mrmw.net

    Network with experts on our MRMW Linkedin Group: http://linkd.in/ohvgQN

    # vimeo.com/28661863 Uploaded

Market Research Mobile World 2011 USA - Day 2

Merlien Institute

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