A TALE celebrating life / UMA FABULA celebrando a vida.
Criação para FABULA por / Creation for FABULA (brazilian fashion brand for kids) by Nuambé Caximingo (Nathalie Melot) --caximingo.com-- para a coleção Verão 2013 / for the 2013 Spring/Summer Collection.
As for the previous campaign GRaUhu, I created a tale for the little ones. Told through a song especially conceived for the campaign, CONFETE ("confetti" in portuguese) celebrates life through a story handling the theme of death.
I constructed the story around two families of prints from the collection : the birds and the traditional calavera ("skull" in spanish). Symbol of the "Dia de los Muertos" (Day of the Dead) holiday, the calavera represents death but also rebirth. Celebrated in Mexico since the Aztec period, the holiday honors the deceased in a very colorful and lively manner, seizing life and death as a never-ending cycle.
I once again invited the magician Domenico Lancellotti to write together the lyrics and compose the original music, sang and played by himself, along with Pedro Baby and Altair Martins. The song's trumpet interludes punctuate the drama : the wind moves along a mix of traditional mexican dance with brazilian funk steps and, yes, moves from the eternal King of Pop.
CONFETE - música original
Lyrics: Domenico Lancellotti & Nuambé Caximingo (Nathalie Melot)
DOMENICO LANCELLOTTI - voz, violão e percussoes (domenicolancellotti.com.br)
PEDRO BABY -guitarra e bandolim
ALTAIR MARTINS -trombeta
Original concept / Art & Film direction / Photography / Edition : Nuambé Caximingo (Nathalie Melot)
Elenco : Manuela (passarinho azul), Bela (criança)
João Victor (dançarino), Manuela (passarinho laranja)
Estilo : Antonio Fajardo & José Camarano
Beleza : Rafael Senna
Assistente fotografia : Victor Juca
Assistente elenco : Alice Gelli
Produção asas : Sergio Eduardo Silva