When you're a programmer you tend to think of solutions in terms of code. When a problem comes along your mind jolts to thoughts of potential implementations. Clever ideas. Libraries that could be leveraged. Databases that could offer interesting solutions. This is our job to think about these things. But unfortunately we're not listening.
In this talk we'll look at two different approaches to building an application. First, we'll look at how a "code first, ask questions later" approach can lead to poor architecture and make developing a UI very difficult. Then we'll take a look at my proposed approach that focuses on users via UX and can be helpful in leading us to design a cohesive system that solves the right problem.
Ryan has been writing software for 15 years and most recently has joined the team at the City of Chicago's Department of Innovation and Technology. At DoIT, Ryan is helping design and build systems to contribute to the City's continued excellence. Ryan's passion is fueled by continuous learning, large-scale data systems, quality meats and specialty coffee.
Martin Atkins is the definition of entrepreneurial activity in cultural arts endeavors. His three decades in the music business spans across genres, borders and industries. Having experience in nearly every aspect of record production and promotion has givenMartin a unique perspective not only on where the music industry is currently, but where it is going in the future.
After playing drums in a variety of English bands, Martin auditioned for and subsequently joined Johnny Rotten’s Public ImageLimited in 1979. His first contribution to the band was co‐writing and performing on the song “Bad Baby” for the revered Metal BoxLP. After touring the world with P.i.L and contributing to several more studio albums Martin left the group in 1985. Over the next five years, he played with and managed Killing Joke and toured with Ministry. In 1990, while on tour with Ministry, he formed his own band, Pigface. He also worked with Nine Inch Nails, performing on the Grammy award winning “Wish” and appearing in the “Head like a Hole” video.
Martin began working on the business side of music in 1988 when he formed Invisible Records and then Mattress Factory Studios in1996. Over two decades Invisible has released over 350 albums and has had placements spanning from the original Miami Vice toShowtime’s Queer as Folk to Robert Altman’s The Company.
Atkins wrote his book Tour:Smart in 2007 and has since spoken around the world at major industry conferences, recognizeduniversities, and nonprofit organizations. His distinguished speaking resume includes: SXSW, Warped Tour, CMJ, New MusicSeminar, Unconvention, NAMM, By:Larm, Dfest, USC, Drexel, Virginia Commonwealth University, Full Sail, Weiden + Kennedy,Chicago Cultural Center and many more.
Atkins currently teaches at Madison Media Institute leading courses on Touring, Advanced Entrepreneurship, Artist and EventManagement, and Online Marketing. When he’s not teaching, you can find him on the road, consulting with artists andorganizations, or working on his next book, Band:Smart.