#BoldStage SXSW 2013
Client: Doritos - For the Bold
Agency: Goodby Silverstein & Partners.
Creative Director: Joakim Borgstrom
Creative Director/CW: Niklas Lilja
Art Director: Shravan Hegdé & Jenny Kang
Doritos chips are known for their bold flavor. In 2013 it was time to move from bold flavor to bold action. We started by giving fans control over how bold our concerts got at the SXSW music festival.
We built the tallest, boldest stage at SXSW: a 62-foot-tall, functional Doritos vending machine powered by Tweets. The bold part? We gave fans control over how bold they wanted the concerts to get. No matter if you were at SXSW, on your phone anywhere or watching the live stream on Facebook or on Fuse TV, you could pick the acts, control the playlist and trigger bold special effects.
In an 8 hour long, crowd composed concert, we asked people to let the orchestra play via Twitter. Literally. Tweetphony was a symphony of music compositions created entirely of tweets based on the letters associated with notes. By accessing a special campaign site, which makes use of a digital piano interface, participants could compose music and listen to other musical tweets. The entire concert was streamed live and a video of each Tweetphony was immediately sent back to its composer.
Realtime generated artworks representing Twitter’s activity of each museum participating in #MuseumWeek2015.
2207 museums from 64 countries took part in the week-long event. Each artwork was customized based on data from the museum's Twitter profile, tweets and general activity in the time leading up to Museum Week.
The artwork is still available online at artwork.museumweek2015.org and was exhibited live at Cité de l'Architecture et du Patrimoine in Paris during the week of the event.
Marcin Ignac - Variable Studio (variable.io)