1. It’s almost 2012. That’s 365 new days. 365 new opportunities to pursue your passion, do everything, seize every moment, and make it yours. To bring in the new year we wanted to give people the opportunity to send out messages of hope, positivity and good cheer to the people they love, to the cities they love or simply to the universe. They do this using the HP TwitterWisher – a little invention that uses HP technology, social media and people to spread good cheer into the world.

    How it works:
    Using the HP TwitterWisher – people can tweet their messages and we’ll print them onto biodegradable latex balloons which will be released into the sky. You can follow your balloon being printed and released into the air and then check back to see if anyone found it. The balloons will have codes on them so if you find one, you can go back to the website and find out who sent your balloon and have the option to send them back a message.

    Click here for the rest of the case study:

    josephbihag.com/hp-twitter-wisher

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  3. FedEx uses Visible Technologies to monitor and respond to customer service issues via Twitter. This case study shows how one positive service experience can lead to exposure to 88,000 Twitter followers and 20,000 retweets. Visit VisibleTechnologies.com to learn more.

    Created by Cinesaurus

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  5. While millions of Canadians depend on the Bell network on a daily basis, Bell had no social online presence. To launch them into the world of social networking, and illustrate that the network is the best social gateway, we created Social Portrait. We used Facebook and Twitter to construct typographic portraits of ones digital life. The app uses tweets and status updates to create an artistic profile picture unique to the user, that they can customize, download, and share. Being the first ever social media campaign for Bell, it helped create a new pathway for them in the social space.

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