Part of the Toyota Etios "Here to Make You Smile" campaign, a Rube Goldberg type installation was set up in an empty shop window inviting passers by to tweet what made them smile with the hashtag #etiossmiles and a unique code. This would trigger the machine to release a sweet for the smiling tweeter.
Lunarlon Pop-up store includes many We Dream products such as Immersive Room, DreamTouch and Dreamogram
Pop-up store has a social media integrated activity area, which is activated by tweets with “nike” hashtag.
There is an interactive showcase inside the store to showcase new Lunarlon shoes of Nike. Shoes are levitating in showcase and users can get info by touching the glass surface.
Immersive room is activated by special lunarlon shoes which has accelerometers inside. When user jumps in room, the gravity of digital content changes.