The Motion Project was a collaboration between a lot of clever creative people working together to create a machine that turns motion into music. The client for the project, Frucor (makers of V energy drink), together with their agency Colenso BBDO, kitted-out a warehouse space for this project to grow in and gathered together a group of talented people from a number of creative fields.
We created and designed the live visual spectacle with a music video being produced from the results. We wanted it to be clear that the technology was real and actually being played live. The interface plays a key role in illustrating the idea of the instrument and we designed it to highlight the audio being controlled by the dancer. Design elements like real time tracking and samples being drawn on as they are played all add to authenticity of the performance. The visuals are all created live and the music video is essentially a real document of the night.
Full frame time lapse drops from the New Zealand Tourism homepage.
An epic time lapse shoot around our fine country had us building a 12 metre scaffold tower in 4 iconic New Zealand locations. A motion control rig (with 5D) attached to the tower shot over a range of time periods. Starting at the top and dropping created the real travel motion when attached to the scroll bar.
The homepage launched in 2011 and has run it's campaign course - coming down in 2012.