1. The Motion Project was a collaboration between a lot of clever creative people working together to create a machine that turns motion into music. The client for the project, Frucor (makers of V energy drink), together with their agency Colenso BBDO, kitted-out a warehouse space for this project to grow in and gathered together a group of talented people from a number of creative fields.

    v.co.nz/#the-motion-project

    We created and designed the live visual spectacle with a music video being produced from the results. We wanted it to be clear that the technology was real and actually being played live. The interface plays a key role in illustrating the idea of the instrument and we designed it to highlight the audio being controlled by the dancer. Design elements like real time tracking and samples being drawn on as they are played all add to authenticity of the performance. The visuals are all created live and the music video is essentially a real document of the night.

    assemblyltd.com/

    Check out the tech behind the project here:
    custom-logic.com/blog/v-motion-project-the-instrument/

    Directors
    Matt von Trott & Jonny Kofoed

    Developers
    Jeff Nusz
    Paul Sanderson - fugitive.co.nz

    Music
    Joel Little

    Ableton
    James Hayday

    Dancer
    Josh Cesan

    Agency
    Colenso BBDO
    Creative Chairman: Nick Worthington
    Creative Director: Aaron Turk
    Art Director: Jae Morrison
    Art Director: Lachlan Palmer-Hubbard
    Copywriter: Graeme Clark
    Group Account Director: Tim Ellis
    Account Director: Samantha Parsons
    Senior Account Manager: Stefanie Robertson
    Account Executive: Eileen Cosgrove-Moloney
    Planner: Andy Mcleish

    Client
    Frucor Beverage LTD
    Marketing Manager: Luke Rive
    Senior Brand Manager: Cormac Van Den Hoofdakker

    Production:
    DOP: Renaud Maire
    Camera: Clint Rarm, Dan Max

    Post Production:
    Editor: Tim Mauger
    Colourist: Pete Ritchie

    # vimeo.com/45417241 Uploaded 842K Plays 168 Comments
  2. # vimeo.com/50948069 Uploaded 1,561 Plays 2 Comments
  3. Full frame time lapse drops from the New Zealand Tourism homepage.

    An epic time lapse shoot around our fine country had us building a 12 metre scaffold tower in 4 iconic New Zealand locations. A motion control rig (with 5D) attached to the tower shot over a range of time periods. Starting at the top and dropping created the real travel motion when attached to the scroll bar.

    The homepage launched in 2011 and has run it's campaign course - coming down in 2012.

    # vimeo.com/50947209 Uploaded 1,306 Plays 0 Comments

TALENTO PURO

Luca Macoya

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