A music video I directed for one of my favorite bands, The Mountain Goats. We shot this in an apartment I had in New York in the middle of a heat wave, summer of 2006. My AC broke on the first day of shooting.
This is how we did it: I diagrammed out 8 layers of video on a timeline. We shot the first layer (of John's face on the tv screen sitting on the floor) then took that tape and played it back on my TV, and shot the second layer. Then we took that tape and played it back, and shot the third. Basically we built it layer by layer, live, and by the end of the two day shoot we had our finished video.
Sharp eyes will notice a few wonky match-dissolves. We discovered that once we were 8 layers deep (that is, shooting off a tv screen off a tv screen off a tv screen 8 times) the deepest layer was too muddy to see what was going on. So we used only 7 layers at the start, and transitioned to layer 8 when we needed it.
Humans are part of the natural order. We're risen apes that acquired language and learned to use tools. Skyscrapers and spacecraft may seem unnatural, but they're just as much a part of the natural order as beaver dams and bird nests. Boring electrical lines hint at the energy solution of a mammalian species. Open your eyes to the world you've grown accustomed to, and rejoice in the fact that you participate in the human project. - @ReidGower - twitter.com/reidgower
It’s Music to Your Muscles! Terry Crews Drums Up Some Buzz for Old Spice.
Terry Crews Muscle Music, a new interactive experience from Old Spice and Wieden + Kennedy, strikes a humorous and engaging chord. Director Tom Kuntz and The Mill L.A. VFX team help deliver a spot that can make many music videos jealous, allowing audiences around the world to play and dance to their own beat.
Join the game and get hooked with your own beat today!