1. Doping Thrower is an art installation devised and executed by Fabrica’s Cuban artist Erik Ravelo. The sculpture was inspired by the Discobolus (the discus thrower), the famous statue by Myron, from around 445 B.C., which is a symbol of the passion for the Olympic Games and of the cult of human physical perfection. The Doping Thrower is completely smothered in hundreds of multicolour capsules, phials and tablets and even a drip feed. It invites us to reflect on the habit of using and abusing drug-based substances and treatments to improve an athlete’s performance by artificial means. It should also be seen as a criticism of the anti-doping system which often, in the name of economic power, does fully not safeguard the health of athletes. This deviation from the concept of fair play is unsportsmanlike and dangerously widespread amongst young amateur or occasional athletes who take seriously health-threatening drugs despite having a perfectly healthy body.
    Doping Thrower was exhibited at the Dray Walk Gallery in London from July 27th to August 6 th 2012.
    This film, realized by Daniel Ferreira, follows all the stages for the production of the art installation.

    # vimeo.com/49828701 Uploaded 1,283 Plays 0 Comments
  2. Benetton Live Windows is an initiative by Fabrica, Benetton research centre on communication, conceived to create a new language between people and retail space. Thanks to a co-operative network among major educational and cultural institutions, it promotes young talented designers and publishes their works on the mediawalls of selected Benetton flagship stores all over the world.


    # vimeo.com/38853728 Uploaded 172 Plays 0 Comments
  3. Originally written by Federico Fellini as a film, Il Viaggio di Mastorna Detto Fernet was coined, ‘the most famous film never made’. Mystery surrounds Fellini’s decision to abandon the project immediately before production.

    At 72 Fellini began collaborating with celebrated illustrator Milo Manara, and together they started to draw Fellini’s vision of the afterlife as a comic.

    In this short meditative documentary by Fabrica film maker Chelsea McMullan, Milo Manara remembers their journey together into the hereafter.

    See full version here, as Screened at Toronto International Film Festival:


    A Film by Chelsea McMullan
    Featuring Milo Manara
    Creative Supervisor Ries Straver
    Cinematographer Derek Howard
    Edited by Pablo Pastor
    Still Photographer Margo Ovcharenko, Gustavo Millon
    Music Ted Bois
    Production Designer Leanne MacKay
    Photograph of Federico Fellini Coutesy of Elisabetta Catalano
    Additional Cinematography Alessandro Favaron
    Executive Producer Loredana Rigato
    Sound Design and Mixing Grant Edmonds
    Title Design and Graphics Henriette Kruse Jørgensen, Chris Edser
    Translation Francesca Luise
    Writing Jonah Goodman, Courtney Stephens
    Thanks to Tony Verdini, Elisabetta Catalano, Fondazione Federico Fellini, Elisabetta Prando, Heather McMullan, Richard McMullan, Matthew J. Lloyd, Paul Chang, Danny Song, Raha Shirazi, Guanru Li, Giulia De Meo, Francesco Novara, Alexander Peterjaensel, Alejandro Coronado
    Special Thanks Milo Manara, Laura Pollini
    Legal and Financial Controller Federico Mariotto
    Representative of What Matters Most Omid Fatemi
    Produced by Fabrica

    # vimeo.com/28498314 Uploaded 4,559 Plays 0 Comments



communication research/ works/ advertising/ design/ campaign/ voice

Browse This Channel

Shout Box

Heads up: the shoutbox will be retiring soon. It’s tired of working, and can’t wait to relax. You can still send a message to the channel owner, though!

Channels are a simple, beautiful way to showcase and watch videos. Browse more Channels.