1. The Art of the Close

    Journalists are great at producing content and covering stories. But ask them to sell an ad and they can’t close the deal. But more and more news entrepreneurs are developing strategies and getting coaching in how to do it. See the agenda at http://www.j-lab.org/workshops/category/summits/entrepreneuring-4.0/.

    Speakers:

    Howard Owens. The Batavian
    Susan Mernit, Oakland Local
    Ben Ilfeld, COO of Sacramento Press and Founder of AdGlue

    # vimeo.com/51458429 Uploaded 38 Plays 0 Comments
  2. Engaging Audiences

    Just because you build it doesn’t mean people will come. A new J-Lab/McCormick Foundation survey finds that online news startups can use social media tools to distribute content, market their sites and track users. But most say they cannot lasso data to track whether they are turning users into supporters who will help their sites survive. This discussion looks at the four strata of engagement and successful engagement strategies. See the agenda at http://www.j-lab.org/workshops/category/summits/entrepreneuring-4.0/.

    Speakers/Report Authors:

    Jan Schaffer, J-Lab Director
    Erin Polgreen, Symbolia comics journalism entrepreneur
    Gaby Brink, Founder and Executive Creative Director, Tomorrow Partners, and Creator of Sparkwi.se

    # vimeo.com/51458428 Uploaded 36 Plays 0 Comments
  3. The Rise of University News Startups - J-Schools are launching news sites as outlets to teach students both reporting and entrepreneurship skills. There are several models. See the agenda at http://www.j-lab.org/workshops/category/summits/entrepreneuring-4.0/.

    Helene Goupil, acting editor, Mission Local, UC-Berkeley
    Marc Cooper, Founder, Neon Tommy, USC Annenberg

    # vimeo.com/51458427 Uploaded 38 Plays 0 Comments
  4. Collaboration vs. Competition - When should a news startup partner with a mainstream news outlet? A look at collaboration models, do’s and don’ts, guerrlla marketing. With new results from nine Knight/J-lab funded Networked Journalism projects and copies of the report. See the agenda at http://www.j-lab.org/workshops/category/summits/entrepreneuring-4.0/.

    Speakers:

    Bob Payne, Seattle Times
    Bruce Koon, KQED
    Debbie Galant, Founder, Baristanet and Director New Media Initiatives, Montclair State.
    John Pettitt, Founder and CEO of Repost.Us

    # vimeo.com/51458426 Uploaded 19 Plays 0 Comments

J-Lab at ONA 2012

J-Lab

J-Lab for the fourth year in a row put on a pre-convention workshop at the Online News Association conference, bringing together experts on specific challenges confronting entrepreneurial news startups. This half-day workshop was produced by J-Lab and…


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J-Lab for the fourth year in a row put on a pre-convention workshop at the Online News Association conference, bringing together experts on specific challenges confronting entrepreneurial news startups. This half-day workshop was produced by J-Lab and funded by the Ethics and Excellence in Journalism Foundation. The event was held Thursday, Sept. 20, 2012 at the Hyatt Regency San Francisco.

View the workshop agenda on our website: http://www.j-lab.org/workshops/category/summits/entrepreneuring-4.0/

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