CutX provides a new social TV experience, enabling viewers to capture images and video clips instantly from the program they are watching or from those they have missed by using mobile devices. Viewers obtain metadata with captured content, such as characters in a program, tourist attraction locations, or where to purchase products. Users can add notes to it and share them with friends on a social network. For content providers, CutX suggests a new method for TV ratings, concerning not only how many viewers watch a program, but also which clips and footage they are interested in. CutX will further promote the TV ecosystem.