Compilation of spots from the award winning Language of Football campaign for the BBC.
The campaign highlighted the quality of BBC's coverage.
Creative: Dan Moore
CD: James Spence
Direction: Why Not Associates
Silver Award winner for Best Direct Response Promo at UK Promax Awards 2012.
Channel 4 commissioned Fred & Eric to make a 20 second competition spot. Leaving the brief open for us to work out a creative we've always wanted to do; a live-action shoot featuring a cast of handmade objects and a gang of human controllers with impeccable timing!
Shot in one take (albeit number 38), the creative features a near-seamless flow of cardboard and paper gadgets, which appear in time to the voice-over. All made possible by lots of helping hands, a sliding set, strategically placed magnets, fishing wire and a hair dryer.
We've also posted a 'making of' film for a sneaky peek behind the scenes of our shoot.
Produced and directed by Fred & Eric
Design and Direction: Maggie Rogers
Producer: Jamie Pigram
Set Operators: Jamie Pigram, Sarah Killeen, Susie Jones, Laura Hopewell, Lee Cooper & Andrew Meredith
Model Makers: Laura Hopewell, Kerry Hughes and Thomas Bird
DOP: Marcus Domleo
Camera Assist / DIT: David Litchfield
Gaffer: Craig Davis
Lighting Hire: Panalux
The promo was commissioned to promote this Fridays House party on Channel 4. A 6 hour live show from midnight to 6am with DJ's such as Soul to Soul, Annie Mac and Horse Meat Disco broadcasting live DJ sets to cutting edge visuals.
The spot was filmed and edited in house and created with Channel 4 director Jason Martin