Why was it worth one company spending $350,000 to shave a second off an interaction? Should you do the same?
Designing for the web has made interaction designers lazy.
Before the web, we had to care about making interactions efficient because they were for pinstriped businesses or high-pressure environments like aircraft cockpits.
The web changed the rules.
With the web, interfaces had to be easy for the millions of new users who were coming online. Meeting that challenge undoubtedly made interfaces better. But our designs no longer had to be efficient – people just had to think they were efficient.
For users, sitting home at their computers, it's hard to judge the passage of time. That means there's a big difference between perceived efficiency and actual efficiency. Little by little, we've lost our our ability to design for actual efficiency.
But perceived efficiency is no longer good enough. We need to create interfaces that people can glance at, use with a flick of the wrist or check a dozen times an hour.
In this talk, I'll explain why this matters. How improvements in interactions that are so small they're hard to measure can end up making a huge difference to user experience. I'll discuss how companies spend hundreds of thousands of dollars making interactions more efficient and why it pays off.
I'll look at what stops us designing for efficiency. In most cases efficiency is not even recognised as a design requirement. Often, designers mistakenly reject the most efficient designs. We user test our designs in ways that lead us to choose the least efficient iterations – ones that frustrate users in the real world. I'll give practical advice on how to change that.
I'll also investigate perceived efficiency. After all, for years we managed to fool users into thinking that the web was efficient. What were the tricks of the mind we relied on? What does the psychology of analysing conversations have to teach us? And what design patterns have we become used to pushing at users that are holding us back from more inventive, efficient solutions?
Of course efficiency on it's own isn't enough. In fact, as I'll show, it can be terrible. Interactions also need to be usable and satisfying. I'll discuss how to find the right balance.
I'll distill all that down into some techniques and rules the audience can apply immediately to measure and improve their designs.
Along the way, I'll offer plenty of examples, and a few surprises.
UX is a broad field and designers are increasingly playing a strategic role in many companies. Be that designer.
Businesses are increasingly adopting user-centered approaches to create experiences, moving UX design to be one of the core activities driving the company strategy and operations.
This is an incredibly valuable opportunity that we designers can take to step up and contribute to create the great experiences and services they envision, taking our vision, tools and understanding to a different level. But we need to learn the new skills to play at this table, a table that's often speaking a different language with a lot of politics and different stakeholders.
This talk will cover exactly these extra skills that are required to make this strategic jump: understanding the business needs, educating the client, understanding the hidden request, managing the various party involved in a project, defining the right process, understanding the internal impact and more.
There is a comprehensive simplicity that is lacking at the core of most enterprise software. Interaction designers can help.
Enterprise software currently presents a humanitarian crisis of sorts. While this may sound glib, consider that the global Enterprise "experience" accounts for some millions of hours in lost productivity, miscommunication and general, organizational disaffection. This talk is about a comprehensive simplicity that is lacking at the core of most enterprise software. Why is this so? And what can be done about it? Obscurity and inconsistency reign where transparency and interoperability ought to go hand in hand. The egregious result is that the everyday tools, the interfaces that we must interact with daily in our jobs—from banker to lawyer, from journalist to physician—are almost incapable of leveraging the considerable network of information that many of us need to wade through at work.
Working with several client companies over the last five years has yielded a bounty of insight around not just the drivers of poor IT UX but also some striking similarities in the interaction and visual design strategies needed to counteract, heal and indeed drive future innovation across these systems and the workers inhabiting them. And it's not just workers in the Enterprise who are affected: the billions of potential customers consuming services and other data emanating from these organizations feel the distinct pain of confusing reportage, ambivalent corporate tools and access and overall poor brand relationships, every day.
The productivity of the Enterprise and the consumer services we take for granted are inextricably linked. How can the design of interactions across these experiences be more seamlessly supportive? New approaches to Enterprise software interaction design continue to be needful and indeed some new memes are surfacing around more direct access to data and content-as-interface. However, just as you can’t pull the airplane out of the sky and replace it with an entirely new flying machine, new-gen functionality - and even new paradigms - are currently bolted on to old. Bridges in knowledge and practice, often stop-gap at best, are built from generation to generation in this way.
The rise of Bring Your Own Device situations in the workplace are actually leapfrogging some enterprise tools because workers, unsurprisingly, prefer their own, easy to use toolkits: and employees are voting with their feet. And that may be a very telling trend that bespeaks of an ongoing decentralization: our mobile technology experiences are conditioning us to personal data-accountability. But still we need the Enterprise: it’s managing that accountability at the scale of millions of individuals that presents a significant challenge. And an added twist: increasingly, the electricity that powers the data is regulated by that very same data. Once this condition is the norm, we will have backed ourselves fully into a very tricky feedback loop in which there is no room for failure-prone system interactions. The enterprise software ecology will have become vital not just to the business of business, but to the critical-path of the human enterprise as well.
What new capabilities and service offerings might become possible if we can imbue the foundation—enterprise software and hardware—with human- machine elegance? Can we reconcile deep computing structures and practices with the more “nodal,” or highly mobile and personal sensibility that defines contemporary, daily computation? Interaction and experience designers can to transform human-computer interaction within the enterprise services layer to accomplish this.
Working with execs can be daunting but inspiring. Hear valuable insights & pro tips, and help define an executive persona!
This talk offers insights from real situations working with top-level executives (including the CEO) on major UX projects. We constantly clamor for a seat at ‘the table’ but what happens when you actually get there? How do you assert yourself as an authority of design that is perceived and valued as such, not someone who ‘makes pretty pictures’ or ‘plays with stickies’? My goal in this talk is to set up design leaders for success by raising their ‘executive IQ’. We will look at an ‘executive persona’ and various contexts for dealing with executive inputs, with lessons learned.
Evangelizing and designing voice user interface in an organization with a long GUI-only history.
Apple’s Siri and Google Now have ignited consumers’ interest in voice user interface (VUI) by delivering valuable and delightful customer experiences. Innovative companies can leverage VUI solutions to create a competitive advantage. But how do you drive the adoption of VUI in an organization with a long GUI-only history? We'll share the frameworks we used to evangelize VUI, offer key insights and design principles to help you start your own grassroots VUI movement, and provide best practices and a VUI brainstorming canvas.
The session will include:
•Share a “human centric” story about the ups and downs of evangelizing VUI
•Share in-house developed VUI prototypes and great external examples
Participants will walk away with:
•4 VUI behavior themes
•4 VUI opportunities (for future brainstorming using VUI canvas)
•5 key strategies to evangelize VUI
•5 VUI design principles for the creative process