The latter half of the 20th century saw the built environment merged with media space, and architecture taking on new roles related to branding, image and consumerism. Augmented reality may recontextualise the functions of consumerism and architecture, and change in the way in which we operate within it.
A film produced for my final year Masters in Architecture, part of a larger project about the social and architectural consequences of new media and augmented reality.
Artists developed low polygon forms from basic primitives and through a series of deformations and replications produced a structure with minimal data. These structures where then developed (made planar) in order for them to be printed two dimensionally.
This enabled the surface to be re-constructed backto its original 3D form. As the object exists in 3D in both digital and analogue form this allows us to project animations and graphic back onto the object from the digital version with relative accuracy. In effect the form exists in digital and analogue spaces simultaneously.
The analogue and digital spaces are converging into what has become known as Augmented Space or Augmented Reality. This convergence will accelerate in the near future as LED architectural surface technology and motor actuators become cheaper.
- David Hall
This is the work from David Hall's studio class in IDAS Hongik.
2010.10.29 - 2010.11.11 At the corner gallery, Samchung Dong, Seoul, Korea.