1. Yes, you CAN “make your own blog” and by the time this online workshop, the first in a series of four put on by the Jazz Journalists Association, is over you'll know everything you need to know to set up a blog site from scratch and make your first posts. You'll also have the basic knowledge needed to edit/write for websites and online periodicals that are built on blogging software (and that's many of them these days). We’ll discuss the differences between websites and blogs, and between blogging “platforms” so you can easily choose what’s best for your blog. We’ll go through the basic setup --and the specific choices you’ll need to make along the way-- on the two most popular blog platforms, WordPress and Blogger. JJA President Howard Mandel will join instructor JoAnn Kawell to provide some specific “what to write” tips.

    *Why blog/ what IS a blog?
    *Do I need a blog or a website or both?
    *Where should I put my blog? (Blogger/WordPress/Tumblr)
    *What should I name my blog? (a word on custom URLs)
    *How do I use the edit screen and other basic "behind the scenes" blog functions?
    *Where can I get help?
    *What should I write about and how do I get started?

    This video is viewable only by workshop registrants. Write videoproject@jazzjournalists.org for information on getting permission to view.

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  2. In this second workshop on blogging basics presented by the Jazz Journalists Association, you’ll learn how to make your blog look better by choosing and customizing a blog theme/template, how to enhance your posts with links, photos and videos; and how to improve your site by adding sidebar “widgets” and static (permanent, non-blog) pages. This session is for you if you’ve already started to blog but want to learn new skills and begin to develop your blog audience. It will provide information of use to anyone who blogs, though it is oriented toward individuals, especially arts journalists and writers, who want to blog for professional purposes and arts organizations that want to use blogs for promotion or education.

    *Choosing a WordPress theme or Blogger template
    *Finding and using photos/video in your posts (w/ a few legal considerations)
    *Better linking
    *What should I put in my sidebar/static pages?
    *Comments: Getting them, monitoring them

    This video is viewable only by workshop registrants. Write videoproject@jazzjournalists.org for information on getting permission to view.

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  3. After you’ve been blogging for awhile, you’ll want to think about whether your blog is taking the direction you want it to, who your audience is, and whether you can pull in more readers by refocusing your content or improving your site outreach. We’ll discuss how to go beyond reacting/commenting to actual reporting and storytelling and share simple techniques for learning more about your readers and making it easier for new readers to find your blog.

    Workshop Topics
    Improving your blog writing
    Site stats and what they mean
    Getting found in search (simple SEO)
    Tags and keywords
    Doing a site review
    When do I need to "upgrade" my site and do I need to hire someone to do it?

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  4. In this online workshop for experienced bloggers --the fourth of four sessions on blogging produced by the Jazz Journalists Association-- we’ll talk about what it takes to “monetize” your blog via ads and affiliate and subscription programs. We’ll also discuss ways to sell your blog content to others, including local online publications, and to sell your skills as a blog editor or writer to corporations or organizations. Finally, we’ll cover practices to beware of, such as writing “sponsored” or paid posts on your own site without labeling them as such..
    Workshop Topics
    How to use ads on your blog
    How to join affiliate programs
    Your blog as work sample/business card
    Your blog as online periodical
    Blogging for others
    selling/”renting” your own content
    editing/ghost writing someone else’s blog
    Blog ads
    Affiliate programs

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2012 Blog Workshops

Jazz Journalists

These online workshops were part of the Jazz Journalists Association's BLOGGING 2012 series of online training sessions and panel discussions.

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